Colorado sports betting revenue tops $53.4m in January
Wednesday 06 de March 2024 / 12:00
⏱ 1 min read
(Colorado).- Gross gaming revenue from sports betting in Colorado hiked 50.7% year-on-year in January despite only a short increase in handle for the month.
Spending on sports betting in January amounted to $596.7m (£469.5m/€549.4m). This was 9.1% ahead of $547.2m in 2023 but 16.6% short of December’s record $716.4m spend in Colorado.
Of this total, $592.2m was wagered via online sportsbooks and $4.5m retail facilities across the state.
While the year-on-year handle rise was only modest, operators were much more successful in revenue terms. Gross gaming revenue reached $53.5m, some way clear of the $35.5m posted in January 2023.
The January total was also 32.1% higher than the $40.5m reported in December. This was despite players wagering around $120.0m less month-on-month.
Online wagering accounted for $53.3m of all revenue during the month. In contrast, retail contributed just $190,394.
Basketball betting drives growth in Colorado
While many were looking ahead to the NFL’s end-of-season Super Bowl showpiece in early February, it was basketball that proved the most popular with players in Colorado in January.
Some $135.3m was bet in basketball during the month. American football betting amounted to $86.1m, while college basketball wagers totalled $24.6m.
Other stand-out sports in January included tennis with $21.2m in bets, football at $14.0m and ice hockey with $11.9m.
Colorado players won $543.2m from sports betting in January. This includes $538.9m from online wagering and $4.3m retail sportsbooks.
Increased revenue from sports betting also meant a rise in tax contributions to the state. In total, operators paid $4.1m in sport wagering tax, the highest monthly total on record.
Categoría:Sportsbook
Tags: Sports Betting,
País: United States
Región: North America
Event
SiGMA North America 2026
01 de September 2026
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market
(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.
Friday 18 Sep 2026 / 12:00
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
