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Sportsbook

Colorado sports betting revenue tops $53.4m in January

Wednesday 06 de March 2024 / 12:00

IGB

2 minutos de lectura

(Colorado).- Gross gaming revenue from sports betting in Colorado hiked 50.7% year-on-year in January despite only a short increase in handle for the month.

Colorado sports betting revenue tops $53.4m in January

Spending on sports betting in January amounted to $596.7m (£469.5m/€549.4m). This was 9.1% ahead of $547.2m in 2023 but 16.6% short of December’s record $716.4m spend in Colorado.

Of this total, $592.2m was wagered via online sportsbooks and $4.5m retail facilities across the state.

While the year-on-year handle rise was only modest, operators were much more successful in revenue terms. Gross gaming revenue reached $53.5m, some way clear of the $35.5m posted in January 2023.

The January total was also 32.1% higher than the $40.5m reported in December. This was despite players wagering around $120.0m less month-on-month.

Online wagering accounted for $53.3m of all revenue during the month. In contrast, retail contributed just $190,394.

Basketball betting drives growth in Colorado

While many were looking ahead to the NFL’s end-of-season Super Bowl showpiece in early February, it was basketball that proved the most popular with players in Colorado in January.

Some $135.3m was bet in basketball during the month. American football betting amounted to $86.1m, while college basketball wagers totalled $24.6m.

Other stand-out sports in January included tennis with $21.2m in bets, football at $14.0m and ice hockey with $11.9m.

Colorado players won $543.2m from sports betting in January. This includes $538.9m from online wagering and $4.3m retail sportsbooks.

Increased revenue from sports betting also meant a rise in tax contributions to the state. In total, operators paid $4.1m in sport wagering tax, the highest monthly total on record.

 

Categoría:Sportsbook

Tags: Sports Betting,

País: United States

Región: North America

Event

ICE Barcelona 2026

19 de January 2026

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(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

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(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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