Available via DST’s Props Data Feed and Props Builder products, the industry-first prop offering covers every match of March Madness, plus all the top regular season college basketball and football matches and football bowl games.

The new service enables sportsbook customers to bet on any player’s statistical performance, such as wagering on Zion Williamson from Duke to finish the match with 20+ Points or over 10.5 Rebounds.

DST’s unrivalled offering covers all the most popular player stats for basketball and football including points, assists, rebounds, and passing, rushing and receiving yards. Operators will be able to offer up to 200 individual markets per match including popular over/under lines.

NCAA Player Props service, which includes the supply of market lines, prices and settlements, is powered by DST’s state-of-the-art props platform and pricing engine, which combines advanced mathematical and predictive modelling with proprietary algorithmic-based odds generation.

The specialist provider’s experienced team of traders and sports analysts oversee every match to ensure the best and most accurate prices for its customers.

The launch of DST’s new NCAA offering last December coincides with the growing demand for college betting. By way of example, the American Gaming Association (AGA) is estimating 7 million American adults will wager $8.5 billion on the 2019 edition of March Madness alone.

Ari Lewski, Executive Director at Digital Sports Tech, said: “College sports are hugely popular with bettors who closely follow US sports, and March Madness, in particular, attracts the attention of millions all looking to place a wager during this mouth-watering tournament.

“We’ve been live with our NCAA offering since last December, and already we’ve seen that there’s a strong appetite for consumers looking to wager on the statistical performances of star players from the college sports arena. And there’s no doubt that we’re taking this betting experience for users to the next level with the launch of our NCAA Player Props service.

“We’re giving our partners the opportunity to provide a market-leading NCAA offering to their users with our comprehensive coverage of player props markets across not only March Madness but all the top college basketball and football matches going forward. We’re really excited about bringing these college sports to life with our new service, which will no doubt help clients attract new customers and keep them engaged.”