DOJO Madness and Sportradar Announce the Launch of Bayes Esports Solutions, a Joint Venture
⏱ 2 min read
(London & New York).- DOJO Madness, the leading big data company in esports, and Sportradar, the global leader in analyzing and leveraging the power of sports data, have announced the launch of Bayes Esports Solutions, a joint venture that leverages esports data products for business customers, including betting companies, esports broadcasters and general media.
Two years ago, DOJO Madness and Sportradar entered into an exclusive partnership to provide the market with live-odds across a whole range of online and offline esports competitions. Bayes Esports Solutions, which was spun out of this successful partnership, leverages esports data products, including betting probabilities for operators and statistical tools and widgets for esports broadcasters to better explain what is happening in individual matches and to provide context, just like in traditional sports.
Martin Dachselt, Dojo Madness’s current chief technology officer, will assume the position of Managing Director.
“With Bayes Esports Solution, we are now fully able to utilize our technology and esports experience to build innovative next level products for business needs in media, esports broadcast and betting. The successful cooperation we had with Sportradar in the past is now giving birth to a full joint venture between both companies merging the best experiences of both parties in a fully independent business entity: Deep esports domain experience from DOJO paired with Sportradar’s global experience and relationships in the sports betting industry including integrity services and quality assurance. This will put us in a perfect position to take advantage of the projected 36% annual growth rate of the esports market from about USD 655 million in 2017,” commentedMartin Dachselt, Managing Director of Bayes Esports Solutions.
Warren Murphy, Managing Director, Betting and Gaming at Sportradar said, “The Bayes Esports Solutions joint venture is a game changer for Sportradar in an exciting and growing part of the sports economy that undoubtedly presents massive opportunities. In bringing together Sportradar and DOJO Madness, we bring to bear the expertise of industry leaders like Jens (Hilgers) and Martin (Dachselt) and their DOJO Madness team with our industry leading sports data business. Sportradar already has a firmly established pedigree in the sports betting and media space globally, supporting many hundreds of businesses around the world. Bayes Esports Solutions will give us equity in a rapidly growing market and the dedicated resource and expertise to design and develop market leading products and services for the esports market.”
Categoría:Sportsbook
Tags: Sportradar, betting software, Betting On Sports, Sports Betting, Sportsbook ,
País: United Kingdom
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
