DraftKings and Genius Tech Group strike Genius Games partnership ahead of The Big Game this Sunday
2 minutos de lectura
(Australia).- Technology and data provider Genius Tech Group (GTG) is excited to announce it has partnered with DraftKings to launch the world's largest-ever Squares game ahead of The Big Game at Mercedes-Benz Stadium in Atlanta.
The free-to-play game is based on the Squares game concept familiar to football parties with contestants not requiring any betting knowledge to participate.
Contestants pick a square from a grid randomly numbered from 0-9 whereby the numbers relate to the last digit of the score for each team at the end of each quarter. If the numbers of a cell match the final digit of a team's score at the end of a quarter, that is the winning square.
GTG has been working with the DraftKings sportsbook since August when the operator began offering GTG's flagship iSport Genius data product.
Engagement and user acquisition
The Genius Games division has been a successful element of GTG's expansion, bringing with it a focus on engagement and acquisition.
The free-to-play Squares game has already been deployed across DraftKings' fantasy and sportsbook platforms.
Nathan Rothschild, co-founder and partner at Genius Tech Group, said: "We are very pleased to have secured another deal with DraftKings."
"We have already built a successful relationship through our iSport Genius product, and this is a further investment in our partnership. DraftKings is a truly innovative group and they understand the potential of our free-to-play games to deliver mass acquisition."
Editor's notes: Melbourne-based Genius Tech Group was formed by founders Nathan Rothschild (head of strategy), Brett Cosgriff (head of content) and Jared Hopping (head of product). It specialises in the development of new technology, games and data analytics. Genius Tech Group has staff in Asia, Europe and the Middle East and is backed by venture capital firm Regentbay Investments.
Categoría:Sportsbook
Tags: DraftKings, Genius Tech Group,
País: Australia
Event
Innovation, Investment, and AI Take Center Stage on Day 3 of SiGMA Central Europe
(Rome, SoloAzar Exclusive).- November 6 marks the final and most dynamic day of SiGMA Central Europe 2025, with a packed agenda that blends cutting-edge tech, startup energy, and investor engagement. With exhibitions, conferences, and networking opportunities running throughout the day, Day 3 promises to close the event on a high note.
Thursday 06 Nov 2025 / 12:00
SiGMA Central Europe Awards 2025: BetConstruct Wins Innovative Sportsbook Solution of the Year
(Malta).- BetConstruct has been recognised at the SiGMA Central Europe Awards 2025, receiving the Innovative Sportsbook Solution of the Year award. This achievement highlights the company’s continued focus on elevating retail betting experiences and supporting operators with solutions that create measurable business value.
Wednesday 05 Nov 2025 / 12:00
Roberta Metsola Opens SiGMA Central Europe with a Call for Innovation and Unity: “Europe Is Your Home”
(Rome).- In a powerful keynote that blended optimism with urgency, President of the European Parliament Roberta Metsola officially inaugurated SiGMA’s first-ever Central Europe summit in Rome. Addressing a packed audience of tech and gaming leaders, Metsola emphasized Europe’s role as a global hub for innovation, calling it “a place of the future” and urging the continent to embrace smarter regulation, faster growth, and bold investment in digital industries. Her message: Europe must lead—not follow—in shaping the next era of technology.
Wednesday 05 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.