DraftKings and Genius Tech Group strike Genius Games partnership ahead of The Big Game this Sunday
2 minutos de lectura
(Australia).- Technology and data provider Genius Tech Group (GTG) is excited to announce it has partnered with DraftKings to launch the world's largest-ever Squares game ahead of The Big Game at Mercedes-Benz Stadium in Atlanta.
The free-to-play game is based on the Squares game concept familiar to football parties with contestants not requiring any betting knowledge to participate.
Contestants pick a square from a grid randomly numbered from 0-9 whereby the numbers relate to the last digit of the score for each team at the end of each quarter. If the numbers of a cell match the final digit of a team's score at the end of a quarter, that is the winning square.
GTG has been working with the DraftKings sportsbook since August when the operator began offering GTG's flagship iSport Genius data product.
Engagement and user acquisition
The Genius Games division has been a successful element of GTG's expansion, bringing with it a focus on engagement and acquisition.
The free-to-play Squares game has already been deployed across DraftKings' fantasy and sportsbook platforms.
Nathan Rothschild, co-founder and partner at Genius Tech Group, said: "We are very pleased to have secured another deal with DraftKings."
"We have already built a successful relationship through our iSport Genius product, and this is a further investment in our partnership. DraftKings is a truly innovative group and they understand the potential of our free-to-play games to deliver mass acquisition."
Editor's notes: Melbourne-based Genius Tech Group was formed by founders Nathan Rothschild (head of strategy), Brett Cosgriff (head of content) and Jared Hopping (head of product). It specialises in the development of new technology, games and data analytics. Genius Tech Group has staff in Asia, Europe and the Middle East and is backed by venture capital firm Regentbay Investments.
Categoría:Sportsbook
Tags: DraftKings, Genius Tech Group,
País: Australia
Event
SiGMA Central Europe
03 de November 2025
WorldMatch Triumphs at SiGMA Central Europe: Awarded Best Game Provider Italy and Leading Global Expansion
(Rome, SoloAzar Exclusive).- WorldMatch made a powerful impact at SiGMA Central Europe 2025 in Rome, showcasing its cutting‑edge portfolio of iGaming content and celebrating a landmark achievement: being named Best Game Provider Italy 2025. Commercial Director Gabriele de Lorenzi highlighted plans for bold content diversification and international expansion, setting the pace for the next era of iGaming growth.
Tuesday 25 Nov 2025 / 12:00
Uplatform Captivates SiGMA Central Europe 2025: Fresh Ideas, Juicy Results
(Cyprus).- At Fiera Roma, where countless booths fought for attention, only one stopped attendees in their tracks and sparked the reaction, “You have to see this”—Uplatform’s standout showcase.
Thursday 20 Nov 2025 / 12:00
SiGMA Central Europe: An Exclusive Conversation with GR8 Tech’s Chief Sales Officer Yevhen Krazhan
(Rome, SoloAzar Exclusive).- In this interview, Yevhen Krazhan, Chief Sales Officer at GR8 Tech, discusses the cutting-edge products and solutions showcased at SiGMA Central Europe, the audience’s enthusiastic response, and how GR8 Tech is carving out a strong position in high-growth regions such as MENA, Africa, and Latin America.
Thursday 20 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.