DraftKings and Genius Tech Group strike Genius Games partnership ahead of The Big Game this Sunday
2 minutos de lectura
(Australia).- Technology and data provider Genius Tech Group (GTG) is excited to announce it has partnered with DraftKings to launch the world's largest-ever Squares game ahead of The Big Game at Mercedes-Benz Stadium in Atlanta.
The free-to-play game is based on the Squares game concept familiar to football parties with contestants not requiring any betting knowledge to participate.
Contestants pick a square from a grid randomly numbered from 0-9 whereby the numbers relate to the last digit of the score for each team at the end of each quarter. If the numbers of a cell match the final digit of a team's score at the end of a quarter, that is the winning square.
GTG has been working with the DraftKings sportsbook since August when the operator began offering GTG's flagship iSport Genius data product.
Engagement and user acquisition
The Genius Games division has been a successful element of GTG's expansion, bringing with it a focus on engagement and acquisition.
The free-to-play Squares game has already been deployed across DraftKings' fantasy and sportsbook platforms.
Nathan Rothschild, co-founder and partner at Genius Tech Group, said: "We are very pleased to have secured another deal with DraftKings."
"We have already built a successful relationship through our iSport Genius product, and this is a further investment in our partnership. DraftKings is a truly innovative group and they understand the potential of our free-to-play games to deliver mass acquisition."
Editor's notes: Melbourne-based Genius Tech Group was formed by founders Nathan Rothschild (head of strategy), Brett Cosgriff (head of content) and Jared Hopping (head of product). It specialises in the development of new technology, games and data analytics. Genius Tech Group has staff in Asia, Europe and the Middle East and is backed by venture capital firm Regentbay Investments.
Categoría:Sportsbook
Tags: DraftKings, Genius Tech Group,
País: Australia
Event
Peru Gaming Show 2025
18 de June 2025
Peru Gaming Show 2025: ProntoPaga's Yape One Click revolutionizes digital payments in the gaming sector
(Lima, SoloAzar Exclusive).- During PGS 2025, the International Gaming Fair held in Peru's capital, Karina Sensebé Quevedo, ProntoPaga's Sales Manager in Peru, presented "Yape One Click," the new feature that promises to transform the payment experience with a single touch. Here are the main points of her presentation and what this innovation means for the industry.
Tuesday 01 Jul 2025 / 12:00
America Simulcast Drives Innovation in Horse Betting and Wins Over the Crowd at Peru Gaming Show 2025
(Lima, SoloAzar Exclusive) – Jefferson Pernudi, Product Manager at America Simulcast, stated that growing interest in the Peruvian market for international racing products and technology solutions tailored to both retail and digital sectors motivated the company to participate in the Peru Gaming Show. Read more in this interview.
Monday 30 Jun 2025 / 12:00
Strong return for Amatic Industries at Peru Gaming Show 2025
(Austria).-Amatic Industries has made a remarkable comeback at this year’s Peru Gaming show, which took place from 18 – 19 June. The company’s return to PGS was met with strong interest, positive feedback and promising new business opportunities.
Thursday 26 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.