DraftKings and Genius Tech Group strike Genius Games partnership ahead of The Big Game this Sunday
⏱ 2 min read
(Australia).- Technology and data provider Genius Tech Group (GTG) is excited to announce it has partnered with DraftKings to launch the world's largest-ever Squares game ahead of The Big Game at Mercedes-Benz Stadium in Atlanta.
The free-to-play game is based on the Squares game concept familiar to football parties with contestants not requiring any betting knowledge to participate.
Contestants pick a square from a grid randomly numbered from 0-9 whereby the numbers relate to the last digit of the score for each team at the end of each quarter. If the numbers of a cell match the final digit of a team's score at the end of a quarter, that is the winning square.
GTG has been working with the DraftKings sportsbook since August when the operator began offering GTG's flagship iSport Genius data product.
Engagement and user acquisition
The Genius Games division has been a successful element of GTG's expansion, bringing with it a focus on engagement and acquisition.
The free-to-play Squares game has already been deployed across DraftKings' fantasy and sportsbook platforms.
Nathan Rothschild, co-founder and partner at Genius Tech Group, said: "We are very pleased to have secured another deal with DraftKings."
"We have already built a successful relationship through our iSport Genius product, and this is a further investment in our partnership. DraftKings is a truly innovative group and they understand the potential of our free-to-play games to deliver mass acquisition."
Editor's notes: Melbourne-based Genius Tech Group was formed by founders Nathan Rothschild (head of strategy), Brett Cosgriff (head of content) and Jared Hopping (head of product). It specialises in the development of new technology, games and data analytics. Genius Tech Group has staff in Asia, Europe and the Middle East and is backed by venture capital firm Regentbay Investments.
Categoría:Sportsbook
Tags: DraftKings, Genius Tech Group,
País: Australia
Event
SBC Summit Americas 2026
09 de June 2026
SBC Summit Americas: Key Insights on Latam markets from Timeless Tech
(Fort Lauderdale, SoloAzar Exclusive).- The SBC Summit Americas 2026 in Miami brought together the most influential voices in the gaming and betting industry. Vanesa Prelec, Timeless Tech B2B Marketing Specialist, shared her reflections on the event, highlighting the opportunities, trends, and strategies shaping the future of the Latin American market.
Thursday 25 Jun 2026 / 12:00
Diego Verano and the consolidation of Eeze at SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- In dialogue with Diego Verano, Director of Business Development LatAm at Eeze, the executive analyzes the balance of the company's participation in the SBC Summit Americas, the opportunities for expansion in the Americas, the trends that marked the agenda of the event and the growing relevance of responsible gaming and regulation in the industry.
Wednesday 24 Jun 2026 / 12:00
Driving Player Engagement: EGT Digital's Insights from SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- SBC Summit Americas offered EGT Digital an excellent platform to strengthen existing relationships and engage directly with the LATAM market. Learn more in the following interview with Andres Troelsen, Regional Sales Director LATAM.
Monday 22 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
