FanDuel partners with SportCaller for March Madness basketball
⏱ 2 min read
(Irland).- SportCaller, the free-to-play (FTP) sports-game provider, has announced a new partnership with U.S. operator FanDuel.
The deal sees the FTP specialist roll out a series of marquee games on its light-to-deploy platform across the major American sports, starting with next month’s popular NCAA March Madness basketball (19th March – 8th April).
This agreement continues to expand SportCaller’s growing global footprint in the US market where it already enjoys an established foothold with its Super 8 and Super 5 Games for TVG.
The new March Madness FTP bolsters FanDuel’s ongoing commitment to bringing its users fresh games and jackpot formats which increase activity and player-engagement across all platforms and devices. SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.
Lorcan Kelly, VP of sportsbook product at FanDuel, said: “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”
SportCaller MD Cillian Barry added: “Having collaborated so successfully Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all. Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding gameplay and bet-conversion map on to a wider range of U.S. sports and events, driving player activity at every step.
Categoría:Sportsbook
Tags: FanDuel, SportCaller,
País: Ireland
Event
SiGMA North America 2026
01 de September 2026
Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA
(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.
Friday 11 Sep 2026 / 12:00
Sportradar highlights LATAM growth at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.
Friday 11 Sep 2026 / 12:00
AIEJA Highlights Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.
Wednesday 09 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
