FanDuel partners with SportCaller for March Madness basketball
⏱ 2 min read
(Irland).- SportCaller, the free-to-play (FTP) sports-game provider, has announced a new partnership with U.S. operator FanDuel.
The deal sees the FTP specialist roll out a series of marquee games on its light-to-deploy platform across the major American sports, starting with next month’s popular NCAA March Madness basketball (19th March – 8th April).
This agreement continues to expand SportCaller’s growing global footprint in the US market where it already enjoys an established foothold with its Super 8 and Super 5 Games for TVG.
The new March Madness FTP bolsters FanDuel’s ongoing commitment to bringing its users fresh games and jackpot formats which increase activity and player-engagement across all platforms and devices. SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.
Lorcan Kelly, VP of sportsbook product at FanDuel, said: “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”
SportCaller MD Cillian Barry added: “Having collaborated so successfully Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all. Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding gameplay and bet-conversion map on to a wider range of U.S. sports and events, driving player activity at every step.
Categoría:Sportsbook
Tags: FanDuel, SportCaller,
País: Ireland
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
