iGB L!VE London 2026: Altenar to Showcase UK-Focused Sportsbook Solutions

Addressing the Challenges of the UK Market

Leading sportsbook provider Altenar will attend iGB L!VE London 2026 to meet with industry stakeholders and discuss the challenges and opportunities shaping one of the world's most mature and competitive regulated gambling jurisdictions.

UK Sports Betting Market Continues to Grow

According to the latest figures published by the UK Gambling Commission, online real-event betting generated £530 million in Gross Gambling Yield (GGY) during the fourth quarter of 2025, highlighting the scale of the UK's regulated sports betting market and the sustained demand for high-performance sportsbook products.

Helping Operators Differentiate Their Offering

As competition intensifies, operators face growing pressure to differentiate their products, maximise player lifetime value and maintain compliance with evolving regulatory requirements.

Altenar's sportsbook has been developed to address these challenges through flexible technology, advanced trading capabilities, localisation tools and a comprehensive suite of engagement and retention features.

Technology Designed for Growth and Retention

The platform enables operators to launch and scale efficiently while delivering tailored betting experiences designed specifically for UK audiences.

Giannis Papakonstantinou said: “The challenge in the UK is no longer simply entering the market. Operators need to acquire players efficiently, retain them for longer, and remain fully compliant in an increasingly demanding regulatory environment. Our role is to provide the technology, flexibility, and operational expertise that help partners achieve exactly that.”

"Every operator faces different challenges, whether that's managing multiple brands, improving sportsbook engagement, or creating stronger connections between casino and sports betting. At Altenar, we work closely with our partners to deliver solutions that support sustainable growth and long-term success."

Case Study Highlights UK Success

The company recently published a case study with L&L Europe, a UK-focused multi-brand operator, demonstrating how a scalable sportsbook strategy supported rapid growth across its portfolio.

Meet the Altenar Team at Stand P65

Members of Altenar's sales, account management and senior leadership teams will be available throughout the exhibition.

Attendees are invited to book a meeting with the Altenar team and visit stand P65 to discuss how operators can strengthen their position in today's highly competitive UK market.