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Sportsbook

INNOBET pens BTOBET partnership

Thursday 23 de May 2019 / 13:20

2 minutos de lectura

(Malta).- Leading iGaming technology provider BtoBet has furthered its presence in Africa, with its regional Certified Partner – STM Gaming – striking a partnership with Ugandan operator Innobet. This has been the latest of a series of partnerships to be announced in Africa, with this year seeing operators in Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia amongst other countries already going live making use of BtoBet’s lite yet advanced version of its iGaming platforms.

INNOBET pens BTOBET partnership

Seeking to provide an optimal user experience, Innobet will provide its players with a range of betting activities based on a global level such as football, horse racing, tennis, cricket and a variety of other popular sports. The Ugandan licensee will also be diversifying its content offering with a comprehensive list of online casino games and jackpot offerings.


STM Gaming’s CEO, Alessandro Pizzolotto, said that BtoBet’s White Label Partnership Program is constantly gaining momentum with African White Label Operators seeking to enter the local market opting for an approach based on knowledge coupled with simplified yet advanced and highly adaptable technology. Further commenting on the African scenario, Pizzolotto stated that the continent’s iGaming industry is increasingly becoming more appealing, with a number of countries moving towards embracing a regulatory framework, and significant investments ameliorating the local internet and smartphone penetration and infrastructure.


BtoBet will be present at GEFA which is set to take place in Abidjan, Ivory Coast, from the 26th until the 28th June. It has also published a Francophone Handbook, detailing important information on all the countries in the region concerning internet and smartphone penetration, financial inclusion, and how operators can augment the player experience through dedicated content featuring innovative user interfaces. Download the Industry Report and schedule a meeting with our team of local experts by sending an email on sales@btobet.com.

Categoría:Sportsbook

Tags: btobet, betting software, Sports Betting, Sportsbook , INNOBET,

País: Malta

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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