Intellr launches new in-play expert content product
⏱ 2 min read
(United Kingdom).- Intellr, sports betting intelligence, Racing Post’s new sports brand has today launched its in-play product. The flagship football product provides customers with reliable, high-quality analysis throughout the 90 minutes.
The smart, responsive and agile product bridges the gap between real-time action and content, by using advanced algorithms that combine live bookmaker’s odds with on-field events to produce expert predictions.
The product monitors 38 different data points, once an on-field event occurs this triggers the algorithm to analyse years of statistical data. This produces thousands of permutations and 100s of bet prompts which are then filtered to provide the most engaging content for the customer. Intellr in-play can cover over 90 leagues, in 40 languages, producing bet-prompting content for 35 markets including 10-minute markets.
The handwritten and concise predictions are supplied in actionable and concise formats via an API or front-end solution. The product is specifically designed to drive turnover and improve the betting experience.
Intellr’s, Head of Digital, Will Fyler spoke about the value of content to a sportsbook: “There is a huge appetite for high-quality sports betting content, both in the UK and internationally. Our research shows that insightful in-play content delivered in real-time will improve bet frequency and stake size. Our content also increases the dwell time of customers by 47%, keeping customers on your site for longer.’’
Fyler continued by expressing his excitement for Intellr’s in-play product and what the future holds for it: “In-play sports betting continues to grow, our product is available now for all major football leagues and we’re looking to rolling it out across more sports, including tennis and basketball, in the coming months.’’
Categoría:Sportsbook
Tags: Intellr, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Reusable Identity and Smoother Access: JUMIO’s Approach at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Peru Gaming Show (PGS) 2026 hosted the conference “Reusable Identity: Less Friction, More Play – How to Simplify Player Access,” led by Pilar Pereira, Director of Strategic Alliances at JUMIO. She explained how the evolution of digital identity is transforming user experiences on online betting platforms amid strong global growth in the sector.
Friday 03 Jul 2026 / 12:00
Andres Troelsen: "Peru remains one of EGT Digital's strategic markets in LATAM"
(Lima, SoloAzar Exclusive).- Following his participation in the Peru Gaming Show, Andres Troelsen, Regional Sales Director LATAM of EGT Digital, reflects on the company's priorities in the region, the evolving demands of operators, and the opportunities emerging across the Latin American gaming market for EGT Digital.
Friday 03 Jul 2026 / 12:00
Gaming Taxation in Latin America: Experts Warn of Excessive Levies
(Lima, SoloAzar Exclusive).- As part of the Peru Gaming Show (PGS) 2026, the panel “Taxation: Gaming Taxes in Latin America” brought together leading specialists to analyze the fiscal challenges facing the gaming industry in the region. Moderated by Carlos Fonseca, the discussion featured Tomás García Botta (MF Estudio) and Carlos Baeza (Baeza & Cía.). The experts agreed that excessive tax burdens not only discourage investment but also reduce channeling toward the regulated market and foster the growth of illegal offerings in various Latin American countries.
Wednesday 01 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
