Intellr launches new in-play expert content product
2 minutos de lectura
(United Kingdom).- Intellr, sports betting intelligence, Racing Post’s new sports brand has today launched its in-play product. The flagship football product provides customers with reliable, high-quality analysis throughout the 90 minutes.
The smart, responsive and agile product bridges the gap between real-time action and content, by using advanced algorithms that combine live bookmaker’s odds with on-field events to produce expert predictions.
The product monitors 38 different data points, once an on-field event occurs this triggers the algorithm to analyse years of statistical data. This produces thousands of permutations and 100s of bet prompts which are then filtered to provide the most engaging content for the customer. Intellr in-play can cover over 90 leagues, in 40 languages, producing bet-prompting content for 35 markets including 10-minute markets.
The handwritten and concise predictions are supplied in actionable and concise formats via an API or front-end solution. The product is specifically designed to drive turnover and improve the betting experience.
Intellr’s, Head of Digital, Will Fyler spoke about the value of content to a sportsbook: “There is a huge appetite for high-quality sports betting content, both in the UK and internationally. Our research shows that insightful in-play content delivered in real-time will improve bet frequency and stake size. Our content also increases the dwell time of customers by 47%, keeping customers on your site for longer.’’
Fyler continued by expressing his excitement for Intellr’s in-play product and what the future holds for it: “In-play sports betting continues to grow, our product is available now for all major football leagues and we’re looking to rolling it out across more sports, including tennis and basketball, in the coming months.’’
Categoría:Sportsbook
Tags: Intellr, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
SiGMA Central Europe
03 de November 2025
Uplatform Captivates SiGMA Central Europe 2025: Fresh Ideas, Juicy Results
(Cyprus).- At Fiera Roma, where countless booths fought for attention, only one stopped attendees in their tracks and sparked the reaction, “You have to see this”—Uplatform’s standout showcase.
Thursday 20 Nov 2025 / 12:00
SiGMA Central Europe: An Exclusive Conversation with GR8 Tech’s Chief Sales Officer Yevhen Krazhan
(Rome, SoloAzar Exclusive).- In this interview, Yevhen Krazhan, Chief Sales Officer at GR8 Tech, discusses the cutting-edge products and solutions showcased at SiGMA Central Europe, the audience’s enthusiastic response, and how GR8 Tech is carving out a strong position in high-growth regions such as MENA, Africa, and Latin America.
Thursday 20 Nov 2025 / 12:00
Belatra Showcases Innovation and Expansion Strategy at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Belatra Games made a powerful impression at SiGMA Central Europe, where Chief Marketing Officer Kateryna Goi unveiled the company’s latest titles and strategic vision. The booth buzzed with excitement as visitors explored novelties such as Long Neck Fortune, Goose Boom Bang, and Fortune Mummy, alongside the centerpiece attraction—the Mummyverse, a connected universe of thrilling slot experiences. Read more about company’s growth and future expansion across Europe.
Wednesday 19 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.