Intellr launches new in-play expert content product
⏱ 2 min read
(United Kingdom).- Intellr, sports betting intelligence, Racing Post’s new sports brand has today launched its in-play product. The flagship football product provides customers with reliable, high-quality analysis throughout the 90 minutes.
The smart, responsive and agile product bridges the gap between real-time action and content, by using advanced algorithms that combine live bookmaker’s odds with on-field events to produce expert predictions.
The product monitors 38 different data points, once an on-field event occurs this triggers the algorithm to analyse years of statistical data. This produces thousands of permutations and 100s of bet prompts which are then filtered to provide the most engaging content for the customer. Intellr in-play can cover over 90 leagues, in 40 languages, producing bet-prompting content for 35 markets including 10-minute markets.
The handwritten and concise predictions are supplied in actionable and concise formats via an API or front-end solution. The product is specifically designed to drive turnover and improve the betting experience.
Intellr’s, Head of Digital, Will Fyler spoke about the value of content to a sportsbook: “There is a huge appetite for high-quality sports betting content, both in the UK and internationally. Our research shows that insightful in-play content delivered in real-time will improve bet frequency and stake size. Our content also increases the dwell time of customers by 47%, keeping customers on your site for longer.’’
Fyler continued by expressing his excitement for Intellr’s in-play product and what the future holds for it: “In-play sports betting continues to grow, our product is available now for all major football leagues and we’re looking to rolling it out across more sports, including tennis and basketball, in the coming months.’’
Categoría:Sportsbook
Tags: Intellr, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
GAT Expo Cartagena 2026 came to an end after a resounding success
(Cartagena de Indias).- With this closing, GAT Events continues its remarkable 2026 circuit with upcoming stops in Mexico City, São Paulo, San Juan, Bogotá and Santo Domingo, consolidating its presence as a B2B platform for the development of the legal gaming business in Latin America and the Caribbean.
Friday 27 Mar 2026 / 12:00
Latin American Regulators Unite to Tackle Illegal Gambling and Highlight Risks for Minors
(Cartagena de Indias, SoloAzar Exclusive).- At GAT Expo Cartagena 2026, Jesús Mariano Acevedo, President of LOTBA (Buenos Aires City Lottery), took part in the regulators’ panel where he analyzed online gaming challenges, the rise of illegal gambling, and the need for a joint strategy between the public and private sectors in the region.
Friday 27 Mar 2026 / 12:00
Nevada’s Regulatory Model Offers Key Lessons for Latin America at GAT Expo Cartagena 2026
(Cartagena de Indias, SoloAzar Exclusive).- During GAT Expo Cartagena 2026, SoloAzar provided exclusive on-site coverage of the international conference “Lessons from Nevada’s Regulatory Model for Latin America,” where Brian Krolicki, Vice Chairman of the Nevada Gaming Commission, delivered a comprehensive overview of regulatory best practices, emphasizing that “strong regulation is not the enemy of a successful gaming industry—it is the foundation that makes long-term growth possible.”
Thursday 26 Mar 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.