Noticias de ultima
  • 12.00 EGT Digital to demonstrate its latest iGaming solutions at Irish Gaming Show 2024
  • 12.00 Macau posts US$ 2.3B in February casino revenue
  • 12.00 Lottery commission approves eight sports betting licenses in North Carolina
  • 12.00 State of the online gambling market 2023 in Spain
  • 12.00 New York is nation’s leader in sports betting revenue, says report
  • 12.00 Win Systems will showcase its innovative solutions at the Irish Gaming Show
  • 12.00 Aristocrat Gaming Releases NFL Winning Drive for Class 2 Markets
  • 12.00 Soft2Bet Wins ‘In-House Innovation of the Year’ at the EGR Nordics Awards 2024
  • 12.00 SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape
  • 12.00 Nevada gaming win hits $1.28 B to start 2024
Sportsbook

Kambi to Power William Hill´s Entry in Sweden

Monday 29 de April 2019 / 13:11

2 minutos de lectura

(Sweden).- William Hill to enter Swedish gambling market with Kambi-powered sportsbook and through a rebranded Redbet.se site

Kambi to Power William Hill´s Entry in Sweden

Stockholm-listed provider of gambling solutions Kambi Group today announced that it would power William Hill’s entry into the newly regulated Swedish market. The British bookmaker will operate in Sweden through a license obtained by its subsidiary MRG (Mr Green & Co).


In a short announcement from earlier today, Kambi said that William Hill has selected its sportsbook platform to “expedite its planned entry” into the Swedish digital gambling space.


The British gambling giant first announced its plans to expand into the recently re-organized Swedish market in March. It has become known that William Hill will rebrand Mr Green’s Redbet.se sports betting website as WilliamHill.se.


Mr Green acquired Redbet and its parent company Evoke Gaming in a €7 million deal in late 2017. William Hill announced the acquisition of MRG and its subsidiaries this past fall. The British company paid £241.8 million for the Malta-headquartered online gambling group in a bid to “create a strongly positioned combined business with an expanded pan-European footprint.”


William Hill moving to purchase Mr Green came as part of its strategy to reduce its dependence on its domestic market. Competition has exploded in recent years in the UK. In addition, the government and local regulators have been rolling out new and tougher rules that have prompted closures of gambling operations, consolidation, and rethinking of business strategies.


William Hill’s revisited growth strategy involves geographical expansion across regulated markets and increased focus on its digital operations.


Launch of Swedish Operations Imminent


In its short statement from earlier today, Kambi said that it will provide William Hill with its sportsbook platform to assist the operator’s expansion into Sweden. As mentioned above, William Hill’s entry into the Swedish market will involve the rebrand of Redbet.se as WilliamHill.se.


Kambi said that “work is well underway” to align its sports betting product with William Hill’s requirements. The initial product launch is slated “to take place imminently,” Kambi added.


The sportsbook provider has been supplying its betting solutions to Mr Green since 2016. Last summer, MRG extended its partnership with Kambi and the latter became the lead sportsbook platform provider for Redbet.


Kambi unveiled another strategic partner earlier this month. The company announced that it has been picked as the preferred platform supplier for the revival of the mybet sports betting brand in Germany. Mybet was shut down last summer after its parent company opened insolvency proceedings.


The gambling operation was purchased by Rhinoceros Operations late last year and the online gambling group announced early in 2019 plans to relaunch mybet in its domestic market.

Categoría:Sportsbook

Tags: Kambi, William Hill ,

País: Sweden

Event

ICE London 2024

06 de February 2024

Soft2Bet Wins ‘In-House Innovation of the Year’ at the EGR Nordics Awards 2024

(Malta).-Soft2Bet’s dedication to innovation and technical excellence was recognised by industry peers as the company won the ‘In-House Innovation of the Year’ Category at this year’s prestigious EGR Nordics Awards 2024.

Friday 01 Mar 2024 / 12:00

Novomatic: The biggest exhibitor in ICE 2024 unveiled its full range of gaming innovations

(London, SoloAzar Exclusive).- Thomas Schmalzer, VP Global Sales / VP Product Management, NOVOMATIC AG, granted an interview to SoloAzar in which he commented the product highlights and the innovative gaming solutions recently launched at ICE London 2024.

Friday 01 Mar 2024 / 12:00

“At ICE London, in addition to the V- Line, we showcased a range of other exciting products designed to revolutionize the gaming experience”, Tjasa Luin, Alfastreet

(London, SoloAzar Exclusive).- Tjasa Luin, CEO at Alfastreet, granted an interview to SoloAzar to talk about the company's recent participation at ICE in London, where they showcased their new V-Line, launching the new V10 alongside with the V-8. She also told us about the firm's work strategy for this year and for ICE Barcelona 2025: to continue innovating in technology in their product line to keep providing the best user experience.

Thursday 29 Feb 2024 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST