Noticias de ultima
  • 12.00 EGT, confirmed sponsor at Expo Congreso de Juego- Luis Escribano
  • 12.00 GAT Brazil Lands in São Paulo Next Year
  • 12.00 CT Interactive presents Hell’s Hot 7’s: Treasures of the Sevens
  • 12.00 Sportsbook solutions: Altenar joins forces with Gamblr
  • 12.00 MINCETUR Highlights Strong Performance of Regulated Gaming in Peru with Over 20,000 Procedures Managed
  • 12.00 Grupo Jetnasa: “Triple Charm journey from Zitro has everything”
  • 12.00 Casino Earnings in Maryland Dip in June, Leading to Decline in Education Fund Contributions
  • 12.00 Thailand’s Casino Industry Faces Setback Amid PM Paetongtarn Shinawatra’s Suspension
  • 12.00 Cabo Verde gives Macau Legend a last ultimatum over delayed hotel and casino development
  • 12.00 Casino licensee deemed suitable to operate Crown Perth in Australia
Sportsbook

Kambi to Power William Hill´s Entry in Sweden

Monday 29 de April 2019 / 13:11

2 minutos de lectura

(Sweden).- William Hill to enter Swedish gambling market with Kambi-powered sportsbook and through a rebranded Redbet.se site

Kambi to Power William Hill´s Entry in Sweden

Stockholm-listed provider of gambling solutions Kambi Group today announced that it would power William Hill’s entry into the newly regulated Swedish market. The British bookmaker will operate in Sweden through a license obtained by its subsidiary MRG (Mr Green & Co).


In a short announcement from earlier today, Kambi said that William Hill has selected its sportsbook platform to “expedite its planned entry” into the Swedish digital gambling space.


The British gambling giant first announced its plans to expand into the recently re-organized Swedish market in March. It has become known that William Hill will rebrand Mr Green’s Redbet.se sports betting website as WilliamHill.se.


Mr Green acquired Redbet and its parent company Evoke Gaming in a €7 million deal in late 2017. William Hill announced the acquisition of MRG and its subsidiaries this past fall. The British company paid £241.8 million for the Malta-headquartered online gambling group in a bid to “create a strongly positioned combined business with an expanded pan-European footprint.”


William Hill moving to purchase Mr Green came as part of its strategy to reduce its dependence on its domestic market. Competition has exploded in recent years in the UK. In addition, the government and local regulators have been rolling out new and tougher rules that have prompted closures of gambling operations, consolidation, and rethinking of business strategies.


William Hill’s revisited growth strategy involves geographical expansion across regulated markets and increased focus on its digital operations.


Launch of Swedish Operations Imminent


In its short statement from earlier today, Kambi said that it will provide William Hill with its sportsbook platform to assist the operator’s expansion into Sweden. As mentioned above, William Hill’s entry into the Swedish market will involve the rebrand of Redbet.se as WilliamHill.se.


Kambi said that “work is well underway” to align its sports betting product with William Hill’s requirements. The initial product launch is slated “to take place imminently,” Kambi added.


The sportsbook provider has been supplying its betting solutions to Mr Green since 2016. Last summer, MRG extended its partnership with Kambi and the latter became the lead sportsbook platform provider for Redbet.


Kambi unveiled another strategic partner earlier this month. The company announced that it has been picked as the preferred platform supplier for the revival of the mybet sports betting brand in Germany. Mybet was shut down last summer after its parent company opened insolvency proceedings.


The gambling operation was purchased by Rhinoceros Operations late last year and the online gambling group announced early in 2019 plans to relaunch mybet in its domestic market.

Categoría:Sportsbook

Tags: Kambi, William Hill ,

País: Sweden

Event

Peru Gaming Show 2025

18 de June 2025

MINCETUR Highlights Strong Performance of Regulated Gaming in Peru with Over 20,000 Procedures Managed

(Lima, SoloAzar Exclusive).- In the annual report from the General Directorate of Casino Games and Slot Machines, Director General Yuri Guerra Padilla emphasized the collaborative efforts between the government and private sector to strengthen Peru’s gaming industry. With record figures, administrative progress, and an educational approach, the regulator reaffirms its commitment to legality and modernization.

Tuesday 08 Jul 2025 / 12:00

Enrique Jütten Highlights Innovative Technology's Success at Peru Gaming Show 2025

(Lima, SoloAzar Exclusive).- Enrique Jütten, VP of Sales & Business Development GAV at Innovative Technology, shares insights from the latest edition of the Peru Gaming Show, emphasizing the importance of the Latin American market and the positive response to their tech solutions.

Tuesday 08 Jul 2025 / 12:00

IAG Play Stood Out at PGS 2025 with Innovative Games and Latam Expansion

(Lima, SoloAzar Exclusive).- Fernando Polti, CTO of IAG Play, shared insights about the products showcased at the 2025 Peru Gaming Show, emphasizing a strong offering inspired by the gaming universe. With titles like high-volatility Crash Games, immersive Fantasy experiences, and the successful Scratchers, the company captivated operators and regulators, sparking new partnerships across Peru and Latin America. What makes their portfolio stand out? Read on to discover.

Friday 04 Jul 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST

MÁS CONTENIDO RELACIONADO