National Football League Selects Caesars Entertainment As First-Ever Official Casino Sponsor
⏱ 2 min read
(New York).- The National Football League today announced they have selected Caesars Entertainment Corporation (NASDAQ: CZR) as the first-ever Official Casino Sponsor of the NFL.
Beginning with the upcoming 2019 NFL playoffs, this multi-year sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements.
Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.
"We couldn't be more excited to work with one of the world's largest gaming and entertainment companies," said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. "Combining the NFL with Caesars' expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad."
"All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America," said Mark Frissora, President and CEO of Caesars Entertainment. "Combining the league's 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties."
Seven NFL Clubs have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders and Eagles. These partnerships, along with the new League deal, are for the Casino category only and do not include sports betting, daily fantasy or hotels/resorts.
Caesars, alongside other properties on the world-famous Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas to help create this historic event.
Categoría:Sportsbook
Tags: NFL, Sports Betting, Sportsbook , casinos,
País: United States
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
APADELA and the Future of Sports Betting in Peru Following Regulation
(Lima, SoloAzar Exclusive).- During the Peru Gaming Show 2026, Gonzalo Rosell, President of the Peruvian Association of Online Sports Betting and Related Activities (APADELA), analyzed the current state of the Peruvian remote gaming and sports betting market following the implementation of the regulatory framework. In his presentation, “Current Situation of the Remote Gaming and Sports Betting Industry Post-Regulation in Peru,” the executive highlighted the tax challenges facing the formal industry and called for a review of the selective consumption tax.
Friday 10 Jul 2026 / 12:00
Beyond Compliance: New Challenges in Anti-Money Laundering for the Gaming Industry
(Lima, SoloAzar Exclusive).- At Peru Gaming Show (PGS) 2026, Carlos Hermoza Horna, Founder & Managing Partner at CompliLab Legal Latam, delivered a conference focused on how anti-money laundering (AML) compliance in the gaming sector must evolve beyond regulatory obligations. His presentation highlighted the growing sophistication of financial crime, the importance of technology, and the need to build a genuine compliance culture across gaming organizations.
Thursday 09 Jul 2026 / 12:00
Matías Magallón, CEO of ALPS after PGS 2026: "The industry's conversations are becoming more mature"
(Lima, SoloAzar Exclusive).- Following its participation at Peru Gaming Show 2026, ALPS CEO Matías Magallón discusses the company's objectives in Peru, the industry's evolving priorities and the opportunities emerging across Latin America.
Wednesday 08 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
