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Sportsbook

National Lacrosse League And BetMGM Announce First-Ever U.S. Gaming Partnership In Lacrosse

Thursday 16 de January 2020 / 13:51

2 minutos de lectura

(Philadelphia).- The National Lacrosse League (NLL) today announced a landmark partnership with Roar Digital – a joint venture between global gaming industry leaders MGM Resorts International and GVC Holdings – making Roar's sports betting brand, BetMGM, the official and exclusive gaming partner of the NLL. It is the first-ever gaming partnership for the sport of lacrosse in the United States.

National Lacrosse League And BetMGM Announce First-Ever U.S. Gaming Partnership In Lacrosse

"We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners," said NLL Commissioner Nick Sakiewicz. "The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans. The like-minded vision both our organizations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons."




"Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners," said Scott Butera, President of Interactive Gaming for MGM Resorts. "The NLL is an ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base."


BetMGM will have commercial visibility and other promotional opportunities throughout the NLL regular season and playoffs. In addition, they will create weekly betting lines distributed across all NLL platforms and channels.


Accessible via desktop and mobile, BetMGM features GVC's state-of-the-art betting engine and technology platform. Not only can users play the traditional casino and poker games they've come to love, but sports fans can place an expanded range of pre-match and in-play bets with more than 100 leagues, as well as individual sports, tours and events. 


The NLL is the premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28 percent increase from 2017-18. Digital viewership also rose significantly through B/R Live the NLL's streaming rights partner, showing substantial increases in total unit sales (+151 percent from last year), average unique viewers (+27 percent), and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29 percent increase from 2018 into 2019. 


For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively. 


Categoría:Sportsbook

Tags: BetMGM,

País: United States

Event

SBC SUMMIT RIO 2024

05 de March 2024

Andre Gelfi explains the new regulation in the Brazilian gaming and betting market

(Rio de Janeiro, SoloAzar Exclusive).- The Managing Partner of Betsson group in Brazil, Andre Gelfi, was another key figure present at the inaugural SBC Summit Rio. In this exclusive interview with SoloAzar, he shared insights about the gaming and betting market in Brazil. Gelfi emphasized the hot topic of Brazilian regulations for the iGaming industry. In fact, he expressed his anticipation that the regulation, expected to be approved this year, will create a new landscape in the Brazilian market

Wednesday 27 Mar 2024 / 12:00

Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".

(Rio de Janeiro, SoloAzar Exclusive) - As part of the Conference "Influencers: The Next Frontier of Social Media Marketing", as part of the Conference Agenda held on 6 and 7 March at the SBC Summit Rio 2024, leading industry personalities gathered in a panel to discuss the impact of the power of celebrities and influencers in generating engagement, as well as the proposed law that seeks to restrict their promotion of gambling.

Wednesday 27 Mar 2024 / 12:00

Pay4Fun: “We have ambitious expansion plans in the Brazilian market”

(Rio de Janeiro, SoloAzar Exclusive).- Leonardo Baptista, CEO and co-founder of Pay4Fun, is a key figure in the world of iGaming. His company, Pay4Fun, is a leading Brazilian online payment provider specializing in the iGaming market. During the first edition of the SBC Summit Rio, Baptista spoke exclusively with Soloazar, sharing insights about the new services that Pay4Fun will introduce to the market. He also discussed his vision for the future of iGaming in Brazil and Latin America. Another unmissable note by SoloAzar.

Wednesday 27 Mar 2024 / 12:00

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