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Sportsbook

NBA Announces The Stars Group as Authorized Gaming Operator of the League

Wednesday 12 de December 2018 / 12:05

2 minutos de lectura

(New York).- The National Basketball Association (NBA) and The Stars Group Inc. (NASDAQ: TSG;TSX: TSGI) today announced a new multiyear partnership that will make The Stars Group an authorized gaming operator of the NBA in the U.S. The partnership is The Stars Group's first with a professional sports league in the U.S.

NBA Announces The Stars Group as Authorized Gaming Operator of the League

As part of the partnership, The Stars Group will have the right to use official NBA betting data and league marks across The Stars Group's digital sports betting offerings. 


The Stars Group is a global leader in the online and mobile gaming and interactive entertainment industries, entertaining millions of customers across its online poker, gaming and betting offerings. The Stars Group is currently operating in New Jersey with its BetStars brand, with plans to expand its business nationwide as additional states legalize online sports betting.  Over the past year, The Stars Group expanded its global business with the purchase of UK-based Sky Betting & Gaming and Australia-based BetEasy.


"The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership," said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA.  "This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience."


"We are excited to partner with the NBA as we continue to execute on our U.S. strategy," said Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. "This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games."


During the partnership, The Stars Group will be promoted across the NBA's digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms.  Additionally, the NBA will be promoted across The Stars Group's gaming platforms including PokerStars which operates the world's most popular online poker sites.


The Stars Group and the NBA will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of NBA games.

Categoría:Sportsbook

Tags: The Stars Group, NBA , betting software, Sports Betting, Sports Gaming , Sportsbook ,

País: United States

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

Rocío Moitino from AIR DICE: “GAT has developed into a key event for the industry”

(Cartagena, SOLOAZAR Exclusive).-After AIR DICE's visit to the twenty-fifth edition of GAT Expo Cartagena 2024 Rocío Moitino, the company's Sales Director, reviews with us the highest points of the successful exhibition that took place at the Center of Las Américas Conventions, Cartagena de Indias, Colombia.

Wednesday 17 Apr 2024 / 12:00

NOVOMATIC was the epicenter of innovation and entertainment at GAT Cartagena

(Gumpoldskirchen).– GAT Expo, one of the flagship events of the Latin American gaming industry, commemorated its 25th anniversary from April 9 to 11 at the Hotel Las Américas in Cartagena de Indias. As a platinum sponsor, NOVOMATIC dazzled with a superb display of solutions, led by the NOVOMATIC Gaming Colombia team, the local subsidiary of the Austrian Group, and with the participation of renowned executives from Peru, Serbia, Austria and Ecuador.

Wednesday 17 Apr 2024 / 12:00

José Aníbal Aguirre tells us why he believes this was the best edition of GAT

(Cartagena, SOLOAZAR Exclusive).- We spoke with José Aníbal Aguirre, the CEO of Gaming & Technology Expo, who cannot help showing his satisfaction at a new edition of GAT in Colombia, which far surpassed last year's. “There was a record attendance, we had the visitors from the two days of last year on one of this one. The growth of the exhibition was 20 or 25% in this new room and this represents great news” explains.

Tuesday 16 Apr 2024 / 12:00

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