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Sportsbook

NBA Announces The Stars Group as Authorized Gaming Operator of the League

Wednesday 12 de December 2018 / 12:05

2 minutos de lectura

(New York).- The National Basketball Association (NBA) and The Stars Group Inc. (NASDAQ: TSG;TSX: TSGI) today announced a new multiyear partnership that will make The Stars Group an authorized gaming operator of the NBA in the U.S. The partnership is The Stars Group's first with a professional sports league in the U.S.

NBA Announces The Stars Group as Authorized Gaming Operator of the League

As part of the partnership, The Stars Group will have the right to use official NBA betting data and league marks across The Stars Group's digital sports betting offerings. 


The Stars Group is a global leader in the online and mobile gaming and interactive entertainment industries, entertaining millions of customers across its online poker, gaming and betting offerings. The Stars Group is currently operating in New Jersey with its BetStars brand, with plans to expand its business nationwide as additional states legalize online sports betting.  Over the past year, The Stars Group expanded its global business with the purchase of UK-based Sky Betting & Gaming and Australia-based BetEasy.


"The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership," said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA.  "This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience."


"We are excited to partner with the NBA as we continue to execute on our U.S. strategy," said Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. "This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games."


During the partnership, The Stars Group will be promoted across the NBA's digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms.  Additionally, the NBA will be promoted across The Stars Group's gaming platforms including PokerStars which operates the world's most popular online poker sites.


The Stars Group and the NBA will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of NBA games.

Categoría:Sportsbook

Tags: The Stars Group, NBA , betting software, Sports Betting, Sports Gaming , Sportsbook ,

País: United States

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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