NBA & MLB Could See Combined $1.7 Billion From Legalized Sports Betting
2 minutos de lectura
(Washington).- Annual revenues for Major League Baseball (MLB) and the National Basketball Association (NBA) may increase by $1.1 billion and $585 million, respectively, due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).
The study analyzes the revenue streams that legal sports betting could generate for both professional leagues: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the leagues' media and products.
According to Nielsen Sports, greater fan engagement and viewership could boost the two leagues' total annual revenue from media rights, sponsorships, merchandise and ticket sales, producing $952 million for MLB and $425 million for the NBA from increased consumption of the leagues' products.
"The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders," said Sara Slane, senior vice president of public affairs for the American Gaming Association. "Legal sports betting will also create substantial opportunities for state and local economies, generating tax revenue, jobs and supporting small businesses across the country."
AGA recently released revenue projections for the NFL and NHL, showing that those leagues and teams stand to gain $2.3 billion and $216 million, respectively, from widely available, legal, regulated sports betting.
Today's research shows that legal sports betting could help generate additional revenues of $160 million for the NBA and $154 million for MLB as a result of spending by betting operators and data providers. The study projects that gaming operators may spend $64 million on MLB advertising and $57 million on the NBA – which may directly increase the leagues' rights fees by the same amount. Sponsorship revenues from gaming operators would provide an additional $78 million for the NBA and $62 million for MLB. The NBA and MLB are also projected to earn $25 million and $28 millionfrom data rights, respectively.
To quantify the value of a legal sports betting market to the NBA and MLB, Nielsen Sports surveyed more than 1,000 adult sports fans – including NBA and MLB fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.
Categoría:Sportsbook
Tags: NBA , MLB , Sports Betting, AGA,
País: United Kingdom
Event
SiGMA Central Europe
03 de November 2025
1xBet Partners Strengthens Relationships and Showcases Innovations at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- In an exclusive post‑show interview, Simon Westbury, Strategic Advisor at 1xBet, highlighted the company’s focus on reinforcing ties with affiliate partners during SiGMA Central Europe 2025 in Rome. The firm presented key tools such as live reporting with cohort views, geo‑targeted creatives in more than 25 languages, API product feeds and deep links, along with compliance and responsible gaming assets. Audience response was highly positive, with partners praising dashboard transparency, broad local payment coverage, and CRM strategies that optimize conversion between sports and casino.
Monday 01 Dec 2025 / 12:00
Galaxsys Showcases Chicken Crash and Expanding Fast-Game Portfolio at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- In an interview with Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, the company highlighted its newest release Chicken Crash alongside popular titles like Maestro and Tower Rush at SiGMA Central Europe 2025. With a focus on fast, engaging, and easy-to-understand gameplay, Galaxsys drew strong audience interest, reinforced its diverse portfolio, and outlined clear priorities for continued expansion and innovation heading into 2026.
Friday 28 Nov 2025 / 12:00
Toni Karapetrov from Habanero at SiGMA Central Europe: "Italy has been a fundamental market for us since 2016"
(Rome, SoloAzar Exclusive ).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, discusses the company’s emphasis on its slot portfolio, strong audience engagement, and the growing importance of adaptable technology—while assessing the event’s networking value and business potential across Europe.
Friday 28 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.