Noticias de ultima
  • 12.00 New Jersey has officially raised its tax rate for online casino
  • 12.00 Philippine Authorities Consider Tougher Online Gaming Regulations
  • 12.00 GAT Expo Energizes the Gaming Industry in Latam with Its Events Scheduled for 2Q of the Year
  • 12.00 Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
  • 12.00 SBC Summit 2025 Integrates iGaming & Casino Topics Across Full Agenda in Strategic Programming Shift
  • 12.00 Hard Rock Hotel & Casino Launches in Ottawa with Rock Legends and VIP Event
  • 12.00 IAG Play Stood Out at PGS 2025 with Innovative Games and Latam Expansion
  • 12.00 Subsidiary of the Merkur Group welcomes Sven Fork as new Managing Director
  • 12.00 Ortak x B.F.T.H. Arena Awards 2025: CT Interactive nominated
  • 12.00 Illegal Betting Emerges as a Cross-Border Issue
Sportsbook

NBA & MLB Could See Combined $1.7 Billion From Legalized Sports Betting

Friday 19 de October 2018 / 13:15

2 minutos de lectura

(Washington).- Annual revenues for Major League Baseball (MLB) and the National Basketball Association (NBA) may increase by $1.1 billion and $585 million, respectively, due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).

NBA & MLB Could See Combined $1.7 Billion From Legalized Sports Betting

The study analyzes the revenue streams that legal sports betting could generate for both professional leagues: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the leagues' media and products.


According to Nielsen Sports, greater fan engagement and viewership could boost the two leagues' total annual revenue from media rights, sponsorships, merchandise and ticket sales, producing $952 million for MLB and $425 million for the NBA from increased consumption of the leagues' products.


"The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders," said Sara Slane, senior vice president of public affairs for the American Gaming Association. "Legal sports betting will also create substantial opportunities for state and local economies, generating tax revenue, jobs and supporting small businesses across the country."


AGA recently released revenue projections for the NFL and NHL, showing that those leagues and teams stand to gain $2.3 billion and $216 million, respectively, from widely available, legal, regulated sports betting.


Today's research shows that legal sports betting could help generate additional revenues of $160 million for the NBA and $154 million for MLB as a result of spending by betting operators and data providers. The study projects that gaming operators may spend $64 million on MLB advertising and $57 million on the NBA – which may directly increase the leagues' rights fees by the same amount. Sponsorship revenues from gaming operators would provide an additional $78 million for the NBA and $62 million for MLB. The NBA and MLB are also projected to earn $25 million and $28 millionfrom data rights, respectively.


To quantify the value of a legal sports betting market to the NBA and MLB, Nielsen Sports surveyed more than 1,000 adult sports fans – including NBA and MLB fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue. 



 MORE INFORMATION

Categoría:Sportsbook

Tags: NBA , MLB , Sports Betting, AGA,

País: United Kingdom

Event

Peru Gaming Show 2025

18 de June 2025

IAG Play Stood Out at PGS 2025 with Innovative Games and Latam Expansion

(Lima, SoloAzar Exclusive).- Fernando Polti, CTO of IAG Play, shared insights about the products showcased at the 2025 Peru Gaming Show, emphasizing a strong offering inspired by the gaming universe. With titles like high-volatility Crash Games, immersive Fantasy experiences, and the successful Scratchers, the company captivated operators and regulators, sparking new partnerships across Peru and Latin America. What makes their portfolio stand out? Read on to discover.

Friday 04 Jul 2025 / 12:00

Omnichannel Explained by Experts: Strategies to Lead the New Era of Gambling in Latin America

(Lima, SoloAzar Exclusive).- During the second academic day of the Peru Gaming Show (PGS) in Lima, the conference “Omnichannel Strategy: Maximizing Revenue and Achieving Operational Efficiency” brought together industry experts to analyze how the integration of physical and digital channels redefines the success of suppliers and operators in the regional gaming industry.

Friday 04 Jul 2025 / 12:00

"PGS 2025 is a must for players in the igaming world", Diego Verano, EEZE

(Lima, SoloAzar Exclusive).- During his first participation in the 2025 edition of the Peru Gaming Show, Diego Verano, Director of Business Development LatAm at EEZE, talked to SoloAzar about his experience at the event, his interest in the LatAm market and his vision on the evolution of the sector in the region.

Thursday 03 Jul 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST