“NEURON 3 redefines today’s omnichannel boundaries”
2 minutos de lectura
(Gibraltar).- Taking center stage at ICE London, BtoBet has unveiled its 3rd generation betting platform, which will deliver a player-centric betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.
![“NEURON 3 redefines today’s omnichannel boundaries”](https://www.soloazar.com/storage/images/16729_crop169004_1024x576_7Pme4mB3w4yPichUVNRkXaR1mKR7conX2.jpg)
Alessandro Fried, BtoBet’s Chief Executive Officer, has explained that the development of the new platform stems from an analysis of the requirements of today’s players, and the capabilities of the operators to meet these requirements in the minimal time-to-market, and thus making the most in terms of player life-time value.
Fried stated that Neuron 3 allows operators to develop their player journey and betting experience no matter the medium or communicative platform involved. He added that to successfully achieve this result Neuron 3 had to redefine the limits of what is today’s Omnichannel approach, seamlessly interconnecting the betting experience through a wider spectrum of channels.
He expressed that amongst the main features at the core of Neuron 3’s technology is the new retail solution that allows for the retail agents to transform their anonymous customers into registered players through a rapid registration process, allowing players to not only benefit through targeted bonuses and free bets, but also from a betting environment where all channels are interconnected for an augmented betting experience.
Underlining the fact that Neuron 3 will redefine the boundaries for an Omnichannel approach, Fried also highlighted another core innovation, the Social Media Betting feature. He stated that operators will be able to address today’s players’ strong tendencies to make use of the most popular social communicative platforms, such as Twitter, Facebook, Viber, and Telegram, for a simpler way to search and place their bets. He said this feature will not only allow operators to target digital native customers, and thus as a result increasing the interaction and engagement with millennials, but will also simplify the whole betting process for the players themselves who will now be able to place bets – even multiples – without the need to navigate to third party apps.
Fried concluded that this technological innovation towards a more player-centric approach will allow operators to address the current voids characterising the player’s lifetime, putting him at the centre of the entire betting experience, without the need to be restricted by time, place and mediums, maintaining intact the emotions involved in the whole betting experience.
Categoría:Sportsbook
Tags: betting software, btobet, ICE, ICE London,
País: Gibraltar
Event
PGS, Perú Gaming Show 2024
12 de June 2024
Emotional tribute to Manuel San Román Benavente at PGS 2024
(Lima, SoloAzar Exclusive).-During PGS 2024, a moving posthumous tribute was carried out to the engineer Manuel San Román Benavente who died at the age of 74 and was General Director of the Casino of games and slot machines of the Ministry of Foreign Trade and Tourism of the Peru.
Friday 12 Jul 2024 / 12:00
GLI Perspectives on Gambling Regulation in Latin America
(Lima, SoloAzar Exclusive).- In an exclusive interview with SoloAzar, Georges Didier of Gaming Laboratories International (GLI), offers his perspectives on the evolution of gaming regulation in Latin America and the crucial role of GLI in this dynamic landscape.
Friday 12 Jul 2024 / 12:00
Implementation of robust identity verification systems by 2024 expected
(Lima, Exclusive SoloAzar) - During the conference "Knowing your players, AI, and fradue" at the Peru Gaming Show, Samer Atassi, Vicepresident for Latam at Jumio, addressed the growing concern about online gambling security and highlighted the importance of knowing your players to prevent fraud and protect minors.
Thursday 11 Jul 2024 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.