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Sportsbook

Playtech BGT Sports signs long-term sportsbook extension with CODERE

Wednesday 13 de February 2019 / 13:54

2 minutos de lectura

(Nicosia).- Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its sportsbook partnership with Codere.

Playtech BGT Sports signs long-term sportsbook extension with CODERE

The new contract, which will run until late 2022, covers its retail presence and online facilities in Spain, Mexico, Panama, and Colombia. It includes over 9,000 betting terminals and retail tills, with numbers expected to grow in the coming months.


The extension of the partnership reflects the growing demand for Playtech BGT Sports’ products and its leadership in these key regulated markets.


Its new offering includes exciting content and unique features that will help Codere deliver an engaging user journey that combines the latest sporting events and information alongside thousands of pre-match and in-play betting opportunities.


Codere’s portfolio in Spain includes online gaming and more than 2,600 retail points of sale, locations where transactions are carried out, including 77 LBOs. Its Codere Apuestas brand is the official sports betting partner of Real Madrid.


Codere CEO, Vicente Di Loreto, said: “We’re very pleased to have extended our deal with Playtech BGT Sports, which is amazing news for our growing business across Spain and Latin America. Choosing Playtech BGT Sports allow us to provide both great content and an engaging customer experience.”


John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re very excited to have concluded a deal with Codere which will see us distribute our products to them across retail and digital in both Spain and Latin America for another four years.


“We know the type of user journey we can provide, combined with the range of betting events and markets, and ability to build accumulator bets has driven additional margin for them in multiple markets and we look forward to helping them grow their customer base and performance levels even further.”

Categoría:Sportsbook

Tags: CODERE, Playtech, Playtech BGT , Sports Betting, Sportsbook ,

País: Cyprus

Event

ICE Barcelona 2026

19 de January 2026

Rocío Moitino, from QTech Games: “ICE Barcelona 2026 Was a Strongly Business-Driven Event with a Clear Focus on LATAM”

(Barcelona, SoloAzar Exclusive).- Rocío Moitino, Sales Director for Latin America at QTech Games, the leading game distributor for emerging markets, reviews her experience at ICE Barcelona 2026, the main industry trends, and the company’s strategic priorities for this year.

Monday 02 Feb 2026 / 12:00

NOVOMATIC showcases groundbreaking innovations at ICE 2026

(Gumpoldskirchen/Barcelona).- From January 19–21, ICE Barcelona once again served as the industry’s global epicenter. NOVOMATIC used its expansive 4,500 m² booth to bring its complete 360-degree offering to life, featuring the newest innovations in gaming tech and integrated systems.

Tuesday 03 Feb 2026 / 12:00

Rethinking Pre-Exhibition Strategy: What Timeless Passion Tested Ahead of ICE Barcelona

(Lisbon).- Across Latin American iGaming markets, strategic conversations have increasingly shifted toward stability, optimisation, and long-term frameworks. Major exhibitions remain central to industry visibility, yet the formats surrounding them are quietly evolving.

Monday 02 Feb 2026 / 12:00

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