Playtech deploys native-first product line to address iOS changes
⏱ 2 min read
(London).- Playtech, the world’s leading gambling technology company, has announced it will be deploying its native-first product line to support operators preparing for changes to Apple’s App Store guidelines on 3 September.
Apple’s decision to update clause 4.7 in its guidelines to specifically include real money gambling, lottery, charitable donation and digital commerce apps, has forced large numbers of operators to update their content to be iOS native, or risk getting removed from the App Store in just less than a month.
Playtech has been offering customers a native casino app for 3 years but has seen a sharp increase in interest in native products since the change in guidelines was announced in June. The native-first product line includes a selection of fully native gaming content and natively compiled games. It allows customers to easily build native apps that are iOS compatible using a Software Development Kit (SDK) without the cost and risk of extensive investment in additional software developers.
The Playtech Casino app also includes all the back-end functionality usually offered to operators including integration with Playtech’s Engagement 360 platform, compatibility with third party gamification tools and the BetBuddy Responsible Gambling platform.
Peter Mares, CTO of Playtech Games Innovation Labs, said: “These changes have created yet another Apple-shaped hoop for operators to jump through. Luckily, we have been in the game for a very long time and understand that in order to succeed, we need to provide a solution that is guaranteed to help our licensees continue operating as usual. To this end, we’re pleased to be able to support our customers in their preparation with a core, native-first product line, including a selection of fully native gaming content and natively compiled games.”
Categoría:Sportsbook
Tags: Playtech, online casino, online gambling, online gaming, online platform,
País: United Kingdom
Event
BiS SiGMA South America 2026
06 de April 2026
Cibelae promotes the integration of the lottery sector at BiS SiGMA South America 2026
(São Paulo).- Cibelae consolidated its role as a key player in the gaming industry with a prominent participation in BiS SiGMA South America 2026. This event, recognized as the largest iGaming and betting gathering in Latin America, took place from April 6 to 9 at the Transamerica Expo Center in São Paulo.
Tuesday 21 Apr 2026 / 12:00
1xBet Builds Momentum in Brazil and Expands Across LatAm at BiS Sigma South America
(Sao Paulo, SoloAzar Exclusive).- Following the recent launch of its Brazilian license, 1xBet used BiS Sigma South America to strengthen its presence in the region and connect with key stakeholders across Latin America. Strategic Advisor Simon Westbury described the exhibition as highly engaging, highlighting both the opportunities generated on the show floor and the regulatory challenges that lie ahead for Brazil and the wider continent.
Tuesday 21 Apr 2026 / 12:00
Fernando Martinez: "LSports is in the midst of a massive expansion in the LATAM region"
(São Paulo, SoloAzar Exclusive).- Following LSports’ participation at BiS SiGMA South America 2026 Fernando Martinez, the company’s VP of Sales LATAM shares insights on regional expansion, the growing demand for managed services, and how technology is shaping competition in an increasingly regulated landscape.
Friday 17 Apr 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.