Playtech deploys native-first product line to address iOS changes
2 minutos de lectura
(London).- Playtech, the world’s leading gambling technology company, has announced it will be deploying its native-first product line to support operators preparing for changes to Apple’s App Store guidelines on 3 September.
Apple’s decision to update clause 4.7 in its guidelines to specifically include real money gambling, lottery, charitable donation and digital commerce apps, has forced large numbers of operators to update their content to be iOS native, or risk getting removed from the App Store in just less than a month.
Playtech has been offering customers a native casino app for 3 years but has seen a sharp increase in interest in native products since the change in guidelines was announced in June. The native-first product line includes a selection of fully native gaming content and natively compiled games. It allows customers to easily build native apps that are iOS compatible using a Software Development Kit (SDK) without the cost and risk of extensive investment in additional software developers.
The Playtech Casino app also includes all the back-end functionality usually offered to operators including integration with Playtech’s Engagement 360 platform, compatibility with third party gamification tools and the BetBuddy Responsible Gambling platform.
Peter Mares, CTO of Playtech Games Innovation Labs, said: “These changes have created yet another Apple-shaped hoop for operators to jump through. Luckily, we have been in the game for a very long time and understand that in order to succeed, we need to provide a solution that is guaranteed to help our licensees continue operating as usual. To this end, we’re pleased to be able to support our customers in their preparation with a core, native-first product line, including a selection of fully native gaming content and natively compiled games.”
Categoría:Sportsbook
Tags: Playtech, online casino, online gambling, online gaming, online platform,
País: United Kingdom
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.