Playtech deploys native-first product line to address iOS changes
2 minutos de lectura
(London).- Playtech, the world’s leading gambling technology company, has announced it will be deploying its native-first product line to support operators preparing for changes to Apple’s App Store guidelines on 3 September.
Apple’s decision to update clause 4.7 in its guidelines to specifically include real money gambling, lottery, charitable donation and digital commerce apps, has forced large numbers of operators to update their content to be iOS native, or risk getting removed from the App Store in just less than a month.
Playtech has been offering customers a native casino app for 3 years but has seen a sharp increase in interest in native products since the change in guidelines was announced in June. The native-first product line includes a selection of fully native gaming content and natively compiled games. It allows customers to easily build native apps that are iOS compatible using a Software Development Kit (SDK) without the cost and risk of extensive investment in additional software developers.
The Playtech Casino app also includes all the back-end functionality usually offered to operators including integration with Playtech’s Engagement 360 platform, compatibility with third party gamification tools and the BetBuddy Responsible Gambling platform.
Peter Mares, CTO of Playtech Games Innovation Labs, said: “These changes have created yet another Apple-shaped hoop for operators to jump through. Luckily, we have been in the game for a very long time and understand that in order to succeed, we need to provide a solution that is guaranteed to help our licensees continue operating as usual. To this end, we’re pleased to be able to support our customers in their preparation with a core, native-first product line, including a selection of fully native gaming content and natively compiled games.”
Categoría:Sportsbook
Tags: Playtech, online casino, online gambling, online gaming, online platform,
País: United Kingdom
Event
SiGMA Central Europe
03 de November 2025
NOVOMATIC Italia showcases innovation and responsible growth at SiGMA 2025
(Gumpoldskirchen/Rome).- NOVOMATIC Italia took center stage at SiGMA Central Europe 2025 in Rome (November 4–6), a premier international event for the gaming and digital technology industry. The Group highlighted ADMIRAL Pay, its Bank of Italy–authorized payment institution, alongside Quigioco, its online gaming brand, presenting a forward-looking and sustainable vision for the future of payments and digital entertainment.
Wednesday 12 Nov 2025 / 12:00
SiGMA Central Europe 2025 Closes First Edition with High Attendance and Roman-Inspired Experiences
(Rome, Exclusive SoloAzar) - The first edition of SiGMA Central Europe in Rome came to a close, leaving a strong impression on the iGaming industry. With thousands of attendees, six pavilions brimming with innovation, and an atmosphere that paid homage to Roman history, the event combined spectacle, networking, and business opportunities. It also yielded key lessons for future editions.
Friday 07 Nov 2025 / 12:00
Innovation, Investment, and AI Take Center Stage on Day 3 of SiGMA Central Europe
(Rome, SoloAzar Exclusive).- November 6 marks the final and most dynamic day of SiGMA Central Europe 2025, with a packed agenda that blends cutting-edge tech, startup energy, and investor engagement. With exhibitions, conferences, and networking opportunities running throughout the day, Day 3 promises to close the event on a high note.
Thursday 06 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.