Playtech deploys native-first product line to address iOS changes
2 minutos de lectura
(London).- Playtech, the world’s leading gambling technology company, has announced it will be deploying its native-first product line to support operators preparing for changes to Apple’s App Store guidelines on 3 September.
Apple’s decision to update clause 4.7 in its guidelines to specifically include real money gambling, lottery, charitable donation and digital commerce apps, has forced large numbers of operators to update their content to be iOS native, or risk getting removed from the App Store in just less than a month.
Playtech has been offering customers a native casino app for 3 years but has seen a sharp increase in interest in native products since the change in guidelines was announced in June. The native-first product line includes a selection of fully native gaming content and natively compiled games. It allows customers to easily build native apps that are iOS compatible using a Software Development Kit (SDK) without the cost and risk of extensive investment in additional software developers.
The Playtech Casino app also includes all the back-end functionality usually offered to operators including integration with Playtech’s Engagement 360 platform, compatibility with third party gamification tools and the BetBuddy Responsible Gambling platform.
Peter Mares, CTO of Playtech Games Innovation Labs, said: “These changes have created yet another Apple-shaped hoop for operators to jump through. Luckily, we have been in the game for a very long time and understand that in order to succeed, we need to provide a solution that is guaranteed to help our licensees continue operating as usual. To this end, we’re pleased to be able to support our customers in their preparation with a core, native-first product line, including a selection of fully native gaming content and natively compiled games.”
Categoría:Sportsbook
Tags: Playtech, online casino, online gambling, online gaming, online platform,
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
Daniel De Los Ríos on Amusnet’s ICE Barcelona 2026 Experience and LATAM Growth Plans
(Barcelona, SoloAzar Exclusive).- The Head of Commercial and Marketing in LATAM at Amusnet shares insights on the company’s latest innovations, industry trends, and strategic goals for 2026.
Thursday 05 Feb 2026 / 12:00
Tomás Galarza: "This edition of ICE was especially relevant for ASAP"
(Barcelona, SoloAzar Exclusive). Following his participation in ICE Barcelona 2026, Tomás Galarza, a Political Science graduate and foreign trade expert at ASAP, shares his insights on global trends, international business opportunities, and the company's strategic priorities for this year.
Wednesday 04 Feb 2026 / 12:00
Win Systems Expands Presence in Spain and Highlights Route Operations at ICE 2026
(Barcelona).- At ICE 2026 in Barcelona, Win Systems showcased its innovative gaming solutions for the Spanish market, emphasizing Player Tracking, Win Pay, and route operations to enhance operator performance and player engagement.
Wednesday 04 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.