"Launching in Michigan is truly a special moment for PointsBet, and presents a tremendous opportunity we are excited to attack alongside our partners in the Lac Vieux Desert Band of Lake Superior Chippewa Indians," commented Johnny Aitken, PointsBet USA CEO. "As always, PointsBet will provide this passionate, sports-loving community with the fastest online sports betting product across every customer touchpoint as well as the most betting options in market for every NFL, NBA, MLB and NHL game. We are thrilled to be on the starting line and be able to immediately introduce Michigan sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as further activate our investments in the state such as the partnerships in place with the Detroit Pistons, Detroit Red Wings, Detroit Tigers, and Little Caesars Arena."

PointsBet gained access to the Great Lakes State via an exclusive partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians ("Tribe") and the two have plans to soon unveil its retail presence at Lac Vieux Desert Northern Waters Casino Resort in Watersmeet, MI.

"The Tribe worked hard to be among the first to launch mobile sports betting in the State of Michigan and is thrilled to offer innovative betting options to Michigan residents in conjunction with our PointsBet partner," said Tribal Chairman James Williams, Jr.. "Gaming is the cornerstone of our tribal community, funding our tribal government and essential governmental services such as health care, education, law enforcement, cultural and human services as well as providing employment opportunities for tribal members and others.  Harnessing the power of the internet to expand the Tribe's gaming footprint has been our dream for more than a decade.  The fact that this day has come is long-time in the making.  We are confident that this giant step forward will bring the Tribe closer to its goals of self-sufficiency and will serve to stabilize the Tribal economy for future generations."

Ahead of launch, PointsBet recently added storied NBA Champion and three-time NBA All-Star, Rip Hamilton, as a brand ambassador. The company also announced deals with the Detroit Pistons of the NBA, the Detroit Red Wings of the NHL, and their home venue, Little Caesars Arena, to unveil the PointsBet SportsBar. Expected to be operational in 2021, the PointsBet SportsBar will be accessible from both inside and outside of Little Caesars Arena and will be open to the public on event and non-event days, offering a full-service food & beverage menu, high-definition televisions, live betting odds, special guests, unique programming, VIP access, and exclusive gaming promotions. PointsBet was also named an official gaming partner of the Detroit Tigers last July.

To help celebrate the occasion, PointsBet will provide Michigan clients with a special "Make It Rain" launch promotion for the Detroit Pistons game against the Philadelphia 76ers on Saturday, January 23. To participate, clients must place a bet of $25 or more on the Detroit Pistons moneyline market, and they will then receive $1 in Free Bets for every point the Pistons score. PointsBet will also unveil a special "Win-Win" promotion, where clients will have net winnings from the month of January doubled in up to $100 in Free Bets, while net losses will be refunded in up to $100 in Free Bets.

As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media giant's premium television and digital assets to promote the PointsBet brand. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. PointsBet's full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.