AllSported is focused on disrupting price replication which has dominated the market in recent years by bringing a powerful combination of marketplace odds analysis, race content and managed trading services. This made-to-measure, consultative service will be available to global companies looking to offer a competitive racing price feed and drive efficiencies.

Speaking about the launch of AllSported Mike Griffin, Chief Revenue Officer Racing Post, commented on the unique nature of the new solution.

“We are really excited about this new venture, the marketplace is saturated with pricing replication and the requirement to simply offer a service. Through AllSported, we will be working closely with our operators to drive new life into their racing offering. The product gives all operators the chance to be unique in their pricing and offer a best in class customer experience through the depth of Racing Post content available.”

Mark Hughes, Banach CEO, echoed Griffins comments: “The team at Banach are delighted to be involved in such a revolutionary product. We have the most skilled price modellers in the world in our ranks and offering our expertise to AllSported means we can ensure that bookmakers looking to challenge the big brands have their own unique, highly managed service.”

Einar Knobel, TXODDS CEO, spoke about his business background in supplying price feed and the excitement at TXODDS ahead of the product launch: “We have been involved in this space for quite a while and the whole business is delighted to be launching AllSported. We have a track record of excellent integrations and 99.9% technology uptime for which we are very proud. We know this product will stand up to any test.”

The solution is available today and to find out more visit www.allsported.com