Roland Garros: the National Gaming Authority relaunches its prevention campaign for Sports betting and addiction risks
Friday 23 de May 2025 / 12:00
2 minutos de lectura
(París).- As Roland Garros approaches, the ANJ is relaunching its "Behind the Labels" campaign to prevent the risks of addiction associated with sports betting, by bringing to life the legal notices present on advertisements.
The OFDT estimated that in 2024 there would be 1,170,000 problem gamblers, including 360,000 at an excessive level. Sports betting represents the greatest risk of problem gambling on an individual level. In fact, the proportion of excessive gamblers is 6 times higher than for lottery games (i.e. 5.9% for sports betting).
In its 2024/2026 strategic plan, the ANJ has set as a priority objective a drastic reduction in the proportion of excessive players within three years.
While most bettors have a recreational and controlled practice, the objective of this prevention campaign, originally launched in June 2024 during the Euro football championship, is to make an impression by bringing to life the legal notices that appear on gambling advertisements and that few people actually look at.
By dedicating a deliberately disproportionate portion of the visual to them (the yellow banner takes over) and by telling the true stories of sports betting addiction, the message of the mentions becomes stronger and less theoretical. The signature is as follows: " Two lines at the bottom of an ad will never be enough to tell the story of the spiral of sports betting addiction ."
This campaign won GOLD in the "Print Advertising Campaign" category at the 2024 Grand Prix Stratégies du Sport et de l'eSport.
The messages link to the Evalujeu website , which allows you to evaluate your gaming habits and get tailored advice on how to stay in control. The site also provides all the useful information on the support systems and structures available to players and their families.
Categoría:Sportsbook
Tags: ANJL,
País: France
Región: EMEA
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