Roland Garros: the National Gaming Authority relaunches its prevention campaign for Sports betting and addiction risks
Friday 23 de May 2025 / 12:00
2 minutos de lectura
(París).- As Roland Garros approaches, the ANJ is relaunching its "Behind the Labels" campaign to prevent the risks of addiction associated with sports betting, by bringing to life the legal notices present on advertisements.
The OFDT estimated that in 2024 there would be 1,170,000 problem gamblers, including 360,000 at an excessive level. Sports betting represents the greatest risk of problem gambling on an individual level. In fact, the proportion of excessive gamblers is 6 times higher than for lottery games (i.e. 5.9% for sports betting).
In its 2024/2026 strategic plan, the ANJ has set as a priority objective a drastic reduction in the proportion of excessive players within three years.
While most bettors have a recreational and controlled practice, the objective of this prevention campaign, originally launched in June 2024 during the Euro football championship, is to make an impression by bringing to life the legal notices that appear on gambling advertisements and that few people actually look at.
By dedicating a deliberately disproportionate portion of the visual to them (the yellow banner takes over) and by telling the true stories of sports betting addiction, the message of the mentions becomes stronger and less theoretical. The signature is as follows: " Two lines at the bottom of an ad will never be enough to tell the story of the spiral of sports betting addiction ."
This campaign won GOLD in the "Print Advertising Campaign" category at the 2024 Grand Prix Stratégies du Sport et de l'eSport.
The messages link to the Evalujeu website , which allows you to evaluate your gaming habits and get tailored advice on how to stay in control. The site also provides all the useful information on the support systems and structures available to players and their families.
Categoría:Sportsbook
Tags: ANJL,
País: France
Región: EMEA
Event
SBC Summit Americas 2025
13 de May 2025
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Friday 13 Jun 2025 / 12:00
Pay4Fun consolidates its position as a 100% Pix Payment Gateway and expands its reach in LatAm
(Fort Lauderdale, SoloAzar Exclusive).- Pay4Fun strengthens its position as a 100% Pix payment gateway with direct integration with the Central Bank, guaranteeing maximum security and efficiency in transactions. At SBC Summit Americas, Leonardo Baptista highlights the role of networking and innovation in an environment where technology and regulation are key. Discover how Pay4Fun is shaping the future of digital payments.
Thursday 12 Jun 2025 / 12:00
Air Dice Revolutionizes iGaming with Nord Legends and Player Protection Technology
(Fort Lauderdale, SoloAzar Exclusive).- Air Dice presented its innovative Nord Legends line at SBC Summit Americas, combining Norse mythology with advanced game mechanics. The company is committed to AI and gamification to enhance the user experience. Read more about Air Dice's strategic focus and global growth in this interview with Rocio Moitino, Director for Latin America.
Wednesday 11 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.