Noticias de ultima
  • 12.00 Bets generate R$478.9 million for the Ministry of Sports in the first half of the year
  • 12.00 Legalization of casinos and gambling in Brazil could generate R$20 billion in taxes
  • 12.00 California Moves to Prohibit Sweepstakes Casinos with Unanimous Legislative Support
  • 12.00 Sports Betting Applications Close in Missouri as Pre-Registration Date Nears
  • 12.00 $1 Billion Arena Project to Kick Off at Reno Casino Resort
  • 12.00 Big Stage, Bold Impact: NOVOMATIC Will Set the Tone at G2E 2025
  • 12.00 Atlaslive’s 2025 Summer Brief: Phishing Continues to Top the Cyber Threat List
  • 12.00 GLI Expands EMEIA Team
  • 12.00 IGT Named Official Lanyard Sponsor for BEGE 2025
  • 12.00 SBC Summit 2025 Opens Today: 135,000 m² of Innovation, Networking, and Deals
Sportsbook

Scientific Games Boosts Sportsbook Offering with New Marketing Services

Thursday 25 de October 2018 / 10:22

2 minutos de lectura

(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has added key experienced industry professionals to its SG Digital group to drive Marketing Services as part of the Sportsbook Operations Team in Gibraltar.

Scientific Games Boosts Sportsbook Offering with New Marketing Services

This bolsters the Company’s B2B and B2G offerings in support of its strong base of Lottery, Gaming, and Sports Betting customers. As announced last month, the Sportsbook Operations service, supported by a team of industry experts based in Gibraltar, gives sports betting operators seamless solutions to manage the day-to-day tasks of running a sportsbook. 


Charlie Riggs, Rick Leask, and Allison Lynch are among the hires that will bring SG Digital’s Marketing Services operation to the next level, further enhancing partner capabilities in the sportsbook space. These individuals, supported by a team of 25, will manage brand and customer research, acquisition and retention, optimisation, analytics, and other day-to-day sportsbook functions. The team brings decades of experience from industry-leading operators, including William Hill and Playtech.


Keith O’Loughlin, SVP Sportsbook at SG Digital, said: “These hires immediately ramped up our sportsbook efforts, empowering us to continue to build top-tier sportsbook technology for our global partners while simultaneously managing daily operations. We’re thrilled to have talented individuals with deep industry experience on board; Marketing Services will further cement our position as a leader and innovator in the sports betting industry.”


With the new team, SGD will have an industry leading Marketing Services team to complement the technology, product offering and platform, further solidifying SG Digital’s position as a leading global supplier of end-to-end sportsbook solutions. With these solutions now available, SG Digital’s partners are staged for long-term success in sports betting as they level up across their in-venue, retail, and online portfolios.

Categoría:Sportsbook

Tags: SG Digital, Scientific Games , Sportsbook , Keith O’Loughlin,

País: United States

Event

GAT Expo CDMX 2025

28 de August 2025

Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025

(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.

Tuesday 16 Sep 2025 / 12:00

GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico

(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.

Monday 15 Sep 2025 / 12:00

21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico

(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.

Monday 15 Sep 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST

MÁS CONTENIDO RELACIONADO