The SoftSwiss Group is no stranger to creating tailor-made content for the iGaming industry. Just last year, the company re-invented the brand name and significantly reinvigorated the portfolio of games of its BGaming game development studio.

While multi-vertical may not be a new way of describing the company, it has considerably expanded its offering of services and solutions in the past few years. This culminates in the removal of the legacy affiliate management module and the hard launch of its brand new proprietary Affiliate marketing management platform. To top it all off, the company prepares to announce the release of its proprietary Sports betting platform.

The new logo sees the company reflect on its own identity in the new day and age. Being multi-brand and multi-solution, it was only so long before the Casino-related logo became less relevant as it underpinned but one aspect of the company’s product line. This has resulted in the breakaway from the beloved Bitcoin and Casino Chip logo in favour of a modern and simpler look. The new counter-clockwise turned “S” logo now alludes to the infinity symbol, reiterating the company’s firm footing in iGaming and statement that it is here to stay. Not to mention, the letter “S” is quite ubiquitous in SoftSwiss name.

Those familiar with the brand name will be pleased to see the colour scheme unchanged. The fiery red burns bright as ever with vigour and dynamism, all the while upholding the allusion to unparalleled Swiss quality. The deep yellow signals an auspicious and bright future that lies ahead.

For the clients and employees, who have come this far together, the company will remain ingrained in memory as the pioneer of Bitcoin Gambling. For the clients and employees, who have yet to become part of the SoftSwiss family, the company is resolute not to rest on its laurels and keep moving onwards and upwards.

The new logo is set to soon appear on the main website and affiliated media resources. A lucky few will also be able to get their hands on some of the newly branded merchandise at the upcoming conferences and exhibitions. Expect to hear more news, including new product releases and exciting announcements, about the SoftSwiss line of solutions and services in the not too distant future!