Sportradar explains how bets are skyrocketing on Messi's historic performance at the World Cup
Wednesday 24 de June 2026 / 12:00
⏱ 1 min read
(St. Gallen).- Sportradar revealed that Lionel Messi’s record-breaking appearance in Texas generated significant engagement among soccer fans across global betting markets.
Record-breaking night drives global betting engagement
Sportradar processed more than four million betting tickets on behalf of 250 betting operator clients during the match between Argentina and Austria, which saw Messi become the World Cup’s all-time leading goalscorer.
Messi dominates player betting markets
Messi was the clear favorite across player-focused betting markets, with fans backing the forward to continue his impressive run in the tournament.
In the "player to score" market, Messi accounted for 93% of the total betting volume.
Left-foot market proves popular among bettors
Bettors who backed Messi in the "player to score with left foot" market were rewarded, as both of his goals came from his preferred left foot.
According to Sportradar's insights, Messi represented 90% of the betting volume in that market.
Missed penalty triggers spike in in-play betting
The 38-year-old star missed a penalty in the eighth minute of the match, prompting a sharp increase in betting activity immediately afterward.
Approximately 10% of all money wagered during the game was placed between the 11th and 15th minutes, as fans reacted to the missed spot kick and adjusted their in-play betting strategies.
Categoría:Sportsbook
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
