Sportradar to Sell Synergy Sports’ Coaching and Scouting Business to Teamworks

Sportradar Sharpens Its Strategic Focus

Sportradar Group AG (NASDAQ: SRAD), a global sports technology company specializing in solutions for sports fans and bettors, has announced an agreement to divest Atrium Sports, the coaching and scouting business of Synergy Sports, to Teamworks Innovations, Inc.

The $170 million all-cash transaction represents an accretive double-digit EBITDA multiple relative to Sportradar’s market valuation. The move is designed to simplify the company’s business structure and reinforce its strategic priorities across betting, gaming and media.

As part of the agreement, Sportradar will retain selected technology assets, capabilities and revenue streams that are already integrated into its core operations. These include automated video production cameras, automated graphics solutions, certain computer vision capabilities and competition management products.

CEO Highlights Growth and Innovation Priorities

Carsten Koerl, Chief Executive Officer of Sportradar, emphasized the strategic rationale behind the divestiture, highlighting the company's commitment to its core businesses while maintaining access to essential technology.

“This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation,” Koerl said.

He also noted that the proceeds from the sale will contribute to the company’s financial strength and future investment strategy.

“The proceeds will further strengthen our balance sheet and support capital allocation priorities,” he added.

Synergy Sports Enters Its Next Phase

Synergy Sports is recognized as a leading team-side analytics platform for baseball and basketball. According to Koerl, the transaction will position the coaching and scouting business for further development under new ownership.

“Synergy is a leading team-side analytics platform for baseball and basketball and this transaction positions the business for its next phase under an industry leader focused on serving teams and athletes,” he said.

Sportradar also confirmed that it will work closely with Teamworks to facilitate the transition and minimize disruption for stakeholders.

“We will work closely with Teamworks to ensure a seamless transition for our clients, partners and employees,” Koerl concluded.

Transaction Expected to Close in Q4 2026

The deal is currently expected to be completed in the fourth quarter of 2026, pending the fulfillment of customary closing conditions.

With this divestiture, Sportradar aims to streamline its portfolio, reinforce its balance sheet and concentrate resources on its core betting, gaming and media operations, while retaining technology capabilities that support its long-term growth strategy.