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SportyBet partners with Sportradar and WSC Sports to enhance sports betting experience in Brazil

Thursday 03 de August 2023 / 12:00

2 minutos de lectura

(Brazil).- SportyBet, the leading online sports betting platform, today introduced a new video content feature to their sports betting product. In partnership with Sportradar, a leading global sports technology company, and WSC Sports, the global leader in AI-powered sports video content, the video feature is designed to enhance the live sports betting experience for Brazilian users.

SportyBet partners with Sportradar and WSC Sports to enhance sports betting experience in Brazil

SportyBet will be the first betting platform in Brazil to leverage Sportradar’s Live Channel Promotion to send personalized push notifications that include real-time updates and near-live clips of the most timely and relevant actions of CONMEBOL Libertadores matches to SportyBet users. Live Channel Promotion from Sportradar deploys the latest machine learning and automation technologies using WSC Sports video content services.

These personalized push notifications will allow users to stay informed and engaged in order to bet live. Users will also have the unique opportunity to access near-live clips, enabling them to witness the most thrilling moments from the matches.

SportyBet, which had its highly anticipated launch in Brazil in March 2023, has quickly established itself as a trailblazer in the industry. With its unwavering commitment to innovation and user satisfaction, SportyBet continues to surpass expectations by providing an unparalleled betting experience. This strategic collaboration with Sportradar and WSC Sports is a testament to SportyBet's dedication to delivering the latest and most immersive features to its valued users.

The service was already available for the first matches of the round of 16 of CONMEBOL Libertadores.

Real Madrid star, Eder Militao, has been appointed SportyBet's Global Brand Ambassador, further cementing the platform's commitment to the Brazilian sports community. SportyBet is proud to associate itself with notable names in the sports industry, including football player Paulo Henrique Ganso, Thiago Galhardo, Thiago Neves, and UFC fighters Rodolfo Vieira and Felipe Pena. In addition, SportyBet collaborates with the talented comedian Rodrigo Marques, whose humor resonates with sports enthusiasts across the nation.

Commenting on the partnership, Elias Gallego, VP of Business Development, Marketing, and Media at SportyBet, expressed his enthusiasm, saying, “We are thrilled to partner with Sportradar to enhance the sports betting experience for our Brazilian users. This collaboration allows us to provide unparalleled access to CONMEBOL Libertadores matches and deliver real-time updates and near-live clips, ensuring our users stay at the forefront of the action. This partnership aligns perfectly with our mission to deliver an exceptional betting experience and reinforces SportyBet's position as a pioneer in the industry.” 

SportyBet's partnership with Sportradar and WSC Sports represents a significant milestone in the Brazilian sports betting landscape. With their shared vision for innovation and user-centric approach, SportyBet, Sportradar, and WSC Sports are set to redefine the way users engage with sports betting in Brazil.

Sportradar’s Regional Sales Director LATAM, Mateo Lenoble added: "Our goal is to support SportyBet in Brazil. This agreement ensures the highest quality of content for SportyBet through our innovative Live Channel Promotion service. The content, which includes Sportradar's portfolio of media rights, is segmented according to the customer's betting preferences and includes a call-to-action, creating a highly personalized and immersive experience."

“We are proud to fuel the enhancement of the sports betting experience for CONMEBOL Libertadores fans in Brazil deploying our technology to Sportradar’s Live Channel Promotion solution,” said Aviv Arnon, Chief Business Development Officer at WSC Sports. “Live Channel Promotion provides a one-of-a-kind experience and the implementation of this technology speaks to SportyBet’s commitment to providing the most cutting-edge features to its users.”


Tags: Sports Betting, Sportradar, Sportsbook , betting software,

País: Brazil

Región: South America


PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00


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