Super Bowl 60 is poised to become the biggest legal sports betting day in U.S. history, with projections from Legal Sports Report (LSR) estimating a total handle of $1.71 billion across 41 states and territories. This continues a streak of record-breaking Super Bowl betting that has grown steadily since 2018, highlighting the ongoing strength of the regulated sports betting industry.

However, the record numbers mask a complex industry landscape. Growth has slowed as the expansion of new legal markets reaches its limits, and alternative platforms—such as prop-based fantasy sports, prediction markets, and peer-to-peer trading—are increasingly diverting activity away from traditional sportsbooks.

New York Leads Super Bowl Betting Forecast
According to LSR modeling, New York is expected to overtake New Jersey as the top Super Bowl betting state, with projected handle reaching $171 million. New Jersey follows with an estimated $161 million, while Nevada is expected to reach $144 million, continuing its role as a major cultural hub despite declining visitation and softening demand on the Strip. Other states projected to exceed $100 million in handle include Illinois ($114M), Florida ($112M), and Ohio ($104M).

The California Paradox
Super Bowl 60 is hosted in California, a state without legal sports betting, removing the usual host-state bump in handle. Despite this, Californians still engage with the Super Bowl through alternative betting platforms, suggesting a large untapped market. Analysts estimate a regulated California market could easily add $300 million to national Super Bowl betting totals.

Revenue Potential for Operators
While handle reflects the scale of wagering, operator revenue depends on hold percentages and the wide array of betting options available, including props, parlays, and futures. Industry forecasts suggest total Super Bowl betting revenue nationwide could exceed $100 million, supported by the game’s broad appeal to casual bettors.

Props and Parlays Dominate Super Bowl Wagers
Player props, such as touchdown bets, remain the most popular option for casual bettors. Specialty markets, including bets on the national anthem, halftime show, and postgame celebrations, drive additional engagement. Roughly 25% of total handle is expected to roll into parlays, while another 25% comes from season-long futures bets, with the remainder split across in-play and novelty markets.

Super Bowl as a Customer Acquisition Engine
The Super Bowl remains a critical driver for sportsbook customer acquisition. Last year, more than 700,000 new sports betting accounts were created nationwide during the game weekend. Operators like BetMGM note that the event helps convert casual players into loyal customers across both casino and sports betting products.

The Rise of Prediction Markets
Emerging prediction markets now provide access to Super Bowl speculation nationwide, even in states without legal sportsbooks like California and Texas. Platforms such as Kalshi and new offerings from DraftKings, FanDuel, and Fanatics have made prediction products nearly indistinguishable from traditional betting, adding uncertainty to the 2026 outlook while expanding total financial exposure.

A Turning Point for the Industry
While the overall forecast remains bullish, the industry faces a more nuanced landscape. Operators must balance customer retention, competition from alternative betting formats, and a complex regulatory environment. Super Bowl 60 is not only a celebration of sports betting’s growth but also a preview of the challenges ahead for the U.S. market.