Superbet selects Betgenius as its new in-play partner
2 minutos de lectura
(London).- Superbet, the largest sportsbook operator in the regulated Romanian market with a growing presence in Poland, has selected Betgenius as its new in-play trading partner
The long-term deal will see Betgenius provide Superbet with its industry-renowned live betting content for all sports, including football, basketball and volleyball, across both online and retail.
Via the cutting-edge Betgenius trading console, Superbet can now drive profits by customising all areas of sportsbook management, from fixtures and bet types offered to margin levels and suspension triggers.
Vlad Ardeleanu, General Manager Superbet Romania, said: “We are delighted to work with Betgenius as for Superbet’s business it is critical to work with the best possible partners. Having the right technologies integrated into our final product is a key component for our overall growth strategy.”
Matt Stephenson, Global Partnerships Director at Betgenius, said: “Investing in high quality, proven products is vital for an operator with the ambitious and exciting growth plans of SuperBet. Our in-play trading service, which includes market-leading products for popular local sports like football, basketball, volleyball and handball, will no doubt play an important role in driving growth for SuperBet across their core Eastern European markets.”
Betgenius now works with Romania’s top two operators – Superbet and Fortuna – and has been awarded a Class II supplier licence by the country’s regulator.
Categoría:Sportsbook
Tags: betting software, Betgenius, Sports Betting, Sportsbook ,
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry
(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.
Friday 06 Mar 2026 / 12:00
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Friday 20 Feb 2026 / 12:00
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

