Sportsbook

William Hill US Partners with Income Access for Affiliate Program

Wednesday 31 de July 2019 / 13:40

⏱ 1 min read

(Montreal).- William Hill US, America’s leading sports book operator, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will enhance the current William Hill US affiliate program by adding an industry leading tracking and reporting solution that will support affiliates as they optimize their performance in New Jersey. This also will increase the opportunity to add affiliate partnerships in additional states where William Hill US operates.

William Hill US Partners with Income Access for Affiliate Program

The launch of the revamped William Hill US affiliate program on the Income Access platform will offer affiliates the opportunity to quickly launch campaigns for the leading sports betting company, which currently operates more than 100 sportsbooks across the United States. With a heightened focus on innovation and sports betting experience, both William Hill US and its affiliate partners will all benefit from a robust tracking software with in-depth reporting, flexible commission schemes and a comprehensive ad serving tool.  


Giving players the option to take the sports book with them wherever they go, William Hill US also offers live ‘InPlay’ wagering across a variety of sports, including football, basketball, baseball, soccer, hockey and other select events throughout the year.


Sharon Otterman, Chief Marketing Officer at William Hill, said: “Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US. By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”  


Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill. The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”

Categoría:Sportsbook

Tags: William Hill , Income Access, Sports Betting, Sportsbook , Online Betting, betting software,

País: Canada

Event

AffPapa Conference Madrid 2026

18 de May 2026

StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.

Friday 29 May 2026 / 12:00

The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.

Friday 29 May 2026 / 12:00

Nordic.Partners Eyes the Future at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.

Thursday 28 May 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.