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Interviews

EGT Shines at BIS SiGMA Americas 2025: Innovation, Networking, and Business Growth in Brazil

Wednesday 07 May 2025 / 12:00

2 minutos de lectura

(Sao Paulo, SoloAzar Exclusive).- BIS SiGMA Americas 2025 proved to be a game-changer for EGT, reinforcing its brand visibility and solidifying strategic partnerships within Brazil’s gaming ecosystem. The company’s booth became a bustling hub, attracting industry leaders eager to explore its high-potential gaming solutions. Read more in this interview with Ms. Celina Guedes, Regional Director Brazil at EGT.

EGT Shines at BIS SiGMA Americas 2025: Innovation, Networking, and Business Growth in Brazil

EGT booth, an active hub at Bis SiGMA Americas

Our stand was a hub of activity where our partners and clients from the industry were able to see and try out our high-potential gaming solutions. We had the chance to build strong relationships and explore new opportunities,” said Guedes.

I am pleased to say that we witnessed a notable increase in the number of new visitors to our booth compared to last year. We can see that our brand visibility has improved over the past 12 months thanks to the good work of our local team of devoted professionals,” she added.

SiGMA Americas: Strategic contacts and business deals

“As we always say, we are in the Brazilian market as partners to all participants in the gaming ecosystem. This was reflected in the steady stream of people visiting our stand. We were busy around the clock during the three-day event and held numerous meetings, most of which I believe will turn into closed deals in the coming months.

Our iGaming solutions, including more than 140 in-house developed slot titles, as well as the highly flexible platform X-Nave, aroused great interest among the show guests interested in how to start and build their successful business online”, she affirmed.

VLT Products

EGT also received many inquiries about its VLT products. “The visitors were particularly impressed by the self-service betting terminal, developed specifically for the Brazilian market. They highly appreciated its compact size and innovative features, which make it the perfect addition to any location,” she commented.

We expected BIS SiGMA to be one of Brazil’s biggest and most important shows, and it didn’t disappoint us. We are happy that we took part in the event once again, as it helped us boost the popularity of our brand and reach even more potential new customers. This exhibition is definitely one of the most successful for us to date”, she answered, when asked to compare BiS SiGMA Americas with other international shows.

BIS SiGMA: opportunities and connections

When asked if BIS SiGMA 2025 helped strengthen the gaming industry in Latin America, she answered: Absolutely! The event’s main goal is to bring everyone in the industry together and give them the opportunity to connect with each other. This means networking, knowledge sharing, and market visibility, which I believe consequently drives growth, innovation and collaboration in the region,” she affirmed.

“We are definitely interested in participating in next year’s edition,” she concluded.

Categories: Events

Tags: EGT , EGT Digital, SiGMA AMERICAS,

Region: Europa

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