Uri Poliavich, CEO of Soft2Bet, unveiled the secrets behind innovation in the iGaming industry in his presentation titled 'Made for Fun.' Poliavich posed a key question: How can we create products that exceed user expectations when users themselves are unaware of the possibilities?

The executive emphasized the importance of excitement as a driving force for innovation and highlighted the difficulty of predicting user trends. However, citing the success of apps like Uber and Tinder, Poliavich argued, 'As a B2B provider, we need to create, test, and retest dozens of brands, designs, and workflows every day. This requires registering, logging in, making deposits, playing, and repeating this process at least ten times a day.' He concluded that the key is to offer practical solutions to real problems.

Soft2Bet, as a B2B provider, has developed an innovative platform that allows players to access multiple brands and games from a single account. This solution simplifies the user experience and addresses the growing demand for convenience and personalization in the industry.

According to Poliavich, the key to the platform's success lies in its simplicity: a single username, password, and digital wallet. This unified experience not only makes life easier for players but also enables operators to offer a wider variety of products and services.