Habanero strengthens its Latin America strategy with a focus on Brazil and regional expansion

To begin, What motivated you to participate in this edition of Bis SiGMA Sudamérica?

"Brazil is a key market for Habanero - we are fully compliant, already live with operators there, and continuing to invest in strengthening our presence as the market evolves. More broadly, Latin America is one of the most important markets for us, and events like this are a valuable way of staying close to both operators and the wider regulatory conversation. There is plenty of momentum across the region but there are also many complexities, and we know that being on the ground at events such as SiGMA South Americais the best way to better understand how each market is evolving in real terms.

For us, we get real value out of being part of the discussions that are shaping the market, particularly at a time when operators are becoming more selective and more focused on long-term performance. While Brazil is a major talking point, it is equally important to maintain a broader regional perspective with markets such as Mexico, Colombia and Peru, where Habanero continues to build its presence."

Experience as exhibitors

"There is a strong social culture in LatAm, and people really value coming together at these events to meet face-to-face and build lasting relationships. The conversations we had were more detailed and more commercially driven than in previous years, as the region continues to mature and operators have a clearer idea of where the market is heading and what they are looking for.

From the feedback we received, what stood out most was our ability to respect player preferences and build on familiar experiences to create something that genuinely resonates. That naturally leads to more meaningful discussions, particularly around product structure, localisation and long-term engagement. From our side, it reinforces our game development strategy and our focus on delivering experiences that players truly enjoy, which are areas we have always prioritised".

Business opportunities at Bis SiGMA South America

"A lot of the value came from strengthening relationships we already have while also opening new conversations in the markets that matter most to us right now. Brazil is clearly a big focus, but we also had some really good discussions with operators in Mexico, Colombia and Peru, particularly those looking to take a more considered approach to how they build out their content offering.

We are also seeing more attention shifting beyond Brazil, with operators starting to look more closely at emerging markets such as Chile, Mexico and Peru as part of a broader regional strategy. Those conversations tend to be more forward-looking, focused on how to approach these markets properly from the outset and what kind of content will resonate locally.

It naturally leads to more open and practical discussions with operators, especially around how we support them locally and how our content fits within their wider strategy, which is where we see the most value in these kinds of events".


 

What products or innovations did you present at the event?

"We presented a mix of our latest releases alongside established titles that have already demonstrated consistent performance across LatAm, Hot Hot Fruit, Laughing Buddha or Mystic Fortune Deluxe.

At the same time, we highlighted how our approach to localisation continues to evolve – while our games are designed for global markets – we know there are so many elements that are loved locally. In Latin America, that means everything from language and visual themes through to gameplay dynamics and payment preferences, ensuring each title feels both familiar and relevant without losing its core identity.

Features such as progressive multipliers, layered mechanics and engagement tools like MUST-DROP Jackpot Race™ - our trademark feature, which has consistently been highly attractive to players - continue to resonate. This is not because they are new, but rather because they continue to sustain player retention and boost operator performance".


 

To finish, What opportunities do you see in Brazil and the Latin American region?

"Brazil is clearly a major focus at the moment, but the broader opportunity across Latin America is just as important. Markets such as Mexico, Colombia and Peru continue to develop, supported by improving regulation and infrastructure, which creates a more stable environment for long-term growth.

We have already taken important steps in the region, we’re already live the majority of big-brand operators, with plenty more announcement to come soon enough. These milestones give us a strong foundation to build on as the markets continue to grow. One of the key lessons for us has been that the region cannot be approached as a single market – what resonates in Mexico compared to what we’re seeing in Argentina, for example. Each country has its own characteristics, from player behaviour to regulatory structure, and success depends on recognising those differences and adapting accordingly.

Overall, we are really excited about where Latin America is heading and about bringing our games to more players across the region, we know how well our content performs there and we’re confident it will continue to resonate. We’ve got plenty more big news to come – so keep an eye out"