´We will seek to continue building on our momentum´- Sabrina Soldà, BtoBet
⏱ 2 min read
(Gibraltar, SoloAzar Exclusive).- Sabrina Soldà, BtoBet, Chief Marketing Officer, talked about the global situation and made an evaluation of 2020. "Even though the global pandemic pretty much impacted every industry and created a high level of uncertainty, I deem 2020 to have been a very positive and satisfying year for BtoBet, "she affirmed.
"The global health crisis served as the litmus test not only to the company’s resilience, but also highlighted positive traits - such as our agility in dealing with new and evolving situations, and finding solutions to previously unthought of circumstances," said Soldà.
"In the past weeks we have already announced some partnerships that fall in line with this strategy, and with Aspire Global’s knowledge and expertise it is our aim to further our global presence. The next weeks will see us announce strategic partnerships in new markets, so definitely the coming year will be a positive one for BtoBet."
"From a technological point of view, since the company’s inception we have advocated for the industry to shift its stance from a product-centric approach to a customer-centric one, where players get more for their buck. Most of the time, operators and service providers alike tend to forget that the iGaming industry is all about entertainment. Yet we are still fall short to other industries from this perspective, and only now are the majority of operators realising how beneficial it is to adopt a customer-centric model. A one-size-fits-all UX is a thing of the past. Each player expects a tailored experience according to his preferences and betting behaviour."
"Such an approach will not only heighten the entertainment level of our industry, but will also reap great benefits for the operators themselves, with studies clearly indicating a higher ARPU in contexts where the UX is tailored and customised according to the different player preferences. Based on this we will continue working not only on improving the Neuron 3 platform, but look forward to announce new and interesting innovations reflecting the great importance that we give to the final player," she concluded.
Categoría:Exclusive
Tags: Sin tags
País: Gibraltar
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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