SiGMA Europe 2024: Uri Poliavich founder of Soft2Bet and his conference on innovation
⏱ 1 min read
(Malta, SoloAzar Exclusive).- As part of the SiGMA Europe 2024 conference cycle, Uri Poliavich, Founder and CEO of Soft2Bet gave a conference on How to create an innovative product that exceeds user expectations.
Uri Poliavich, CEO of Soft2Bet, unveiled the secrets behind innovation in the iGaming industry in his presentation titled 'Made for Fun.' Poliavich posed a key question: How can we create products that exceed user expectations when users themselves are unaware of the possibilities?
The executive emphasized the importance of excitement as a driving force for innovation and highlighted the difficulty of predicting user trends. However, citing the success of apps like Uber and Tinder, Poliavich argued, 'As a B2B provider, we need to create, test, and retest dozens of brands, designs, and workflows every day. This requires registering, logging in, making deposits, playing, and repeating this process at least ten times a day.' He concluded that the key is to offer practical solutions to real problems.
Soft2Bet, as a B2B provider, has developed an innovative platform that allows players to access multiple brands and games from a single account. This solution simplifies the user experience and addresses the growing demand for convenience and personalization in the industry.
According to Poliavich, the key to the platform's success lies in its simplicity: a single username, password, and digital wallet. This unified experience not only makes life easier for players but also enables operators to offer a wider variety of products and services.
Categoría:Exclusive
Tags: Sin tags
País: Malta
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market
(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.
Friday 18 Sep 2026 / 12:00
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
