Zitro closes 2022 with the highest growth potential in the Gaming Industry

The post pandemic year 2022, was positive for Zitro, as it consolidated its position as a global leader in the gaming industry, exceeding all the most optimistic expectations: "Our company has confirmed itself as a major player in all the markets where we operate, with a range of products for land-based and online casinos, and, probably, it is today the company with the highest growth potential in the entire Gaming Industry", says confidently the international president of the company, Sebastián Salat.

Among the achievements during the year that has just ended, Sebastián Salat speaks of the GLARE family of cabinets, which strengthened the firm’s presence in Europe, became the outstanding leaders in Latin American markets and expanded into the United States market: "Highlights include: Wheel of Legends presented on the Altius Glare cabinet, Mighty Hammer on Allure Glare, Mega King on Fusion Glare, and many other great games designed for all these cabinets". 

"Also, this year Zitro Digital has multiplied its product offering that encompasses all of our Video Bingo games and a growing range of video slots such as Link King, Link Me, and 88 Link, which has allowed us to be among the leading content providers in the digital markets. All of this is the result of the hard work that Zitro's talented team has been doing for more than a year," analyzes Salat.

About the participation in events, Sebastián mentions the following: "In terms of events, at the beginning of the year, we participated in the FIJMA tradeshow in Madrid where we launched our innovative GLARE product line to Spanish operators and at the same time we participated in the GAT Expo in Cartagena de Indias, Colombia. We held our Zitro Experience Argentina and Zitro University events, coinciding with SAGSE, in Buenos Aires, and which are already some of the most important events in the Latin American gaming industry."

Our interviewee goes on to add on Zitro’s coverage at international exhibitions: "As for North America, this year we participated for the first time in the NIGA show in California, given our growth in the tribal markets in the United States, and we also held our now traditional Zitro Experience in Mexico. At the end of the year, the company participated once again in G2E in Las Vegas. An event of reference for the world's gaming industry, and which this year was of great importance to us given Zitro's commitment to the global gaming market, and to the U.S. and Canadian markets. 

"Zitro Digital has participated in the SBC Summit Barcelona and SiGMA Malta tradeshows, closing the year with BEGE Expo in Bulgaria, where we received the award as Slot of the Year for Wheel of Legends", concludes Salat. 

Sebastian Salat ends the interview by sharing Zitro's short- and medium-term goals: 

In relation to the expectations for the current year, Sebastián points out some of them: "To continue with our expansion in all the regulated markets of the world with special focus on the United States, given the relevance and economic weight of this market in the world gaming industry". 

"Maintain our undisputed leadership in Latin America, including, of course, Mexico. 

"To grow in Europe and Asia, replicating in all countries of the Continent the spectacular market share we have achieved in Spain.  

"Make our digital business an economic pillar comparable to our face-to-face business and improve the cross-selling strategy between the two distribution channels and prepare ourselves to respond to the challenge that the expansion of the Brazilian market will bring from the economic, R&D&I, industrial and logistical points of view."