Events

Nordic.Partners Eyes the Future at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.

AI Is Redefining Acquisition, SEO, and Retention in iGaming

(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry leaders gathered for the panel “From Algorithms to Advantage: How AI Is Reshaping Acquisition, Retention, and Risk in iGaming,” where experts explored the growing influence of artificial intelligence across marketing, SEO, CRM, localization, and business operations. Moderated by Viorel Stan, the discussion featured insights from Shahar Attias, Assaf Stieglitz, Julia Logan, Efe Baysal, Frederico Camara, and Aris Vrakas.

AffPapa Conference Madrid 2026: “The Next Generation Doesn’t See a Border Between Gaming and Entertainment”

(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry executives and product specialists gathered for the panel “Gen Z & Gen Alpha: Designing Products For the Next Player Generation,” a discussion focused on changing player behavior, digital habits, gamification, prediction markets, and the future of iGaming products. Moderated by Thomas Carvalhaes, the session featured insights from Filip Koubek, Natalia Roitonen, Laura Gago, Henk Wolff, and Artak Ashkhatoyan. Throughout the conversation, speakers debated how younger audiences interact with gambling-related products and why operators must rethink product design, engagement, and responsible gaming strategies.

AffPapa Conference Madrid: Mexico’s iGaming Market Still Has “A Long Way to Go”

(Madrid, SoloAzar Exclusive).- At the second day of the AffPapa Conference Madrid 2026, industry executives gathered for the panel “Mexico: Reaching Market Maturity, or More to Go?” to analyze the current state of the Mexican gambling sector ahead of the upcoming FIFA World Cup. Moderated by Samantha Asensi, the discussion featured insights from Rosa Ochoa, Carlos Sánchez, Lucas Lebleu, Ruben Guillem, and Aviv Sher. The panel explored market growth, regulation, affiliate dynamics, player behavior, and the commercial opportunities surrounding the World Cup.

“Trust and transparency are the foundation of every good casino experience”

(Sweden, SoloAzar Exclusive).- Calle Hansson, Editor-in-Chief at Casinohallen.se, has spent more than eight years analyzing the online gambling industry from the inside. As both an industry expert and an active player, he offers a unique perspective on regulation, responsible gaming, and how platforms can build credibility in a competitive market. In this interview, Hansson discusses the evolution of casino guides, the importance of licensed operators, and the future of responsible gambling.