Dina from Uplatform explains everything about localization, Coverage & Support
Monday 28 de July 2025 / 12:00
⏱ 1 min read
(Cyprus).- In an recent interview, Dina, Head of B2B Projects at Uplatform, reveals how strategic localization, personalized sportsbook offerings, and a mobile-first approach are driving long-term success for operators in a rapidly evolving industry.
In an interview with iGaming Future, Dina, Head of B2B Projects at Uplatform, discussed key drivers of sportsbook growth, emphasizing the importance of localization, Esports, and mobile-first strategies.
She stressed that localization is often misunderstood as a one-time task, when in fact it requires ongoing adaptation to market, cultural, and user behavior changes.
At Uplatform, localization involves deep research into user preferences to deliver personalized experiences, including tailored content, offers, and payment systems. Dina highlighted that successful operators need broad sportsbook coverage—not only major events but also niche and local competitions—to maintain user engagement, especially during low seasons.
She also underlined the importance of audience segmentation to provide relevant and timely content, concluding that Uplatform’s expertise enables operators to grow sustainably in diverse and dynamic markets.
Looking Ahead: Trust, Personalization & AI
Dina sees the biggest challenge in the next 3–5 years as building open, personalized relationships with users. Players today expect transparency, flexibility, and a personal touch. She said these are the reasons why honesty, local specificity, and cooperation with regulators are not very critically significant. Dina advised that operators must also go beyond retention and surprise users with relevant, personalized content, especially younger audiences who prefer esports, virtual events, and interactive formats.
Read full article here
Categoría:Analysis
Tags: Uplatform,
País: Cyprus
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
