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Casino

$1.5 Billion Guitar Hotel Expansion Opens At Seminole Hard Rock Hotel & Casino Hollywood

Monday 28 de October 2019 / 13:52

2 minutos de lectura

(Florida).- The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino has officially opened as part of a $1.5 billion expansion that catapults the integrated resort and casino to world-class status as an unrivaled gaming and entertainment destination.

$1.5 Billion Guitar Hotel Expansion Opens At Seminole Hard Rock Hotel & Casino Hollywood

Complementing the 450-foot high Guitar Hotel are a state-of-the-art Hard Rock Live performance venue for 7,000 persons, an expanded and updated casino with 195,000 square feet of gaming space, a 13.5-acre pool and lagoon experience with overwater cabanas, an ultra-luxury spa and fitness center that spans 42,000 square feet, the extensive DAER nightclub and dayclub complex, more than two dozen innovative dining, lounge and entertainment options, a collection of high-end retail stores and more than 150,000 square feet of meeting space.




Dozens of A-list celebrities crowded an elevated red carpet at the base of a massive video wall to kick off the grand opening celebration at the Oculus, a stunning design feature at the entrance from a new grand porte-cochere. The Oculus encompasses elements of lush greenery, light and water, choreographed to music.


The signature Hard Rock Guitar Smash signaled the official opening of the expansion including the world's first-ever Guitar Hotel. The Guitar Smash followed greetings of welcome from leaders of the Seminole Tribe of Florida and Seminole Gaming, which own and operate Seminole Hard Rock Hotel & Casino Hollywood.


"The Guitar Hotel will attract visitors from throughout the nation and around the globe," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.  "They will experience a world-class entertainment, gaming and dining destination."


The premiere of the Guitar Hotel's show-stopping light show extravaganza followed the Guitar Smash, with a series of orchestrated outdoor music and light shows that capitalize on LED lights built into every side of the Guitar Hotel.  The lights are programmed to change color and intensity, with changes timed to music.  Six fixed high-powered beams of light project at least 20,000 feet into the night sky. The six lights mimic guitar strings of an imaginary guitar neck.


To round out the weekend's festivities in true Hard Rock style, Maroon 5 will be the first to take the stage at the all-new Hard Rock Live on Friday, Oct. 25.



 

Categoría:Casino

Tags: Hard Rock, casinos,

País: United States

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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