Altenar Highlights Success at BIS SiGMA Americas 2025, Strengthening LATAM Gaming Opportunities
⏱ 2 min read
(Sao Paulo, SoloAzar Exclusive).- Altenar Sales Director Diego Salas granted an interview to SoloAzar, in which he evaluated the performance of the firm at BIS SiGMA Americas, where Altenar showcased its sportsbook solution. “The event definitely helped move some key opportunities forward,” he said.
Altenar sportsbook solution at BIS SiGMA booth
“The attendance was good. We still saw a huge interest from visitors in what’s going on with providers and the industry in general. We had a reasonable flow of operators, consultants, and partners who were genuinely curious about our sportsbook solution and eager to learn how Altenar could support their business in the LatAm region,” Diego Salas said.
BIS SiGMA, a good platform for networking
“BIS SiGMA Americas is a good platform for networking. We established valuable contacts with both new and existing operators, and we're already in advanced conversations with a few of them. The event definitely helped move some key opportunities forward,” Salas added. “BIS Sigma has now built a strong identity in the LatAm scene. It offers a more focused and regional experience for Brazil.”
When asked if SiGMA 2025 helped strengthen the gaming industry in Latin America, Salas said that SiGMA Expo is definitely a key event in the region.
“The event brought together regulators, providers, and operators to share ideas and address key market challenges. It created a space for networking and progress, which is essential.”
Altenar plans to participate in SiGMA 2026
“We definitely plan to return. BIS Sigma Americas has proven to be a key event for us in LatAm, both for building brand awareness and for making real business opportunities. The market is evolving quickly, and being present is essential to keep supporting local operators with the stability and flexibility that define Altenar’s approach,” he concluded.
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Categoría:Events
Tags: Altenar, SiGMA AMERICAS,
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
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