CasinoBeats Summit: Innovating the Conference Experience with Workshops and Hackathons

The unique formats will kick off during the two core days of the summit, 22-23 of May. Delegates can expect focused discussions on critical industry topics, including mastering brand design, effectively leveraging HR technology, game design, and SEO.

Rasmus Sojmark, CEO & Founder of SBC, said: “Here at SBC, we pride ourselves on providing delegates with unique, innovative and exciting experiences. Over the years, we have seen tremendous success with the educational content we provide at our events; after the fantastic response to last year's workshops, it only seemed natural to build on this momentum and introduce a new, hackathon format too.”

The workshops will offer delegates a personalised and intimate educational experience. Specifically designed to encourage hands-on participation, these sessions will directly address attendees' questions and concerns, with industry experts providing insights and solutions to specific industry challenges and opportunities.

Taking place on the morning of day one is the ‘Closed-Door SEO workshop With Out-of-Industry Expert’. Led by Aleyda Solis, an international SEO consultant and founder of Orainti, this workshop, styled as an ‘Ask Me Anything,’ will offer innovative insights and strategies from outside the industry into the world of SEO. Attendees will have the unique opportunity to present their SEO challenges and questions to the expert, receiving personalised guidance and troubleshooting methods to enhance their SEO efforts. 

The workshop titled ‘Mastering Brand Design: Strategies for Success in the iGaming Industry’ will provide a comprehensive exploration of the impact of effective brand design. Specially tailored for casino operators, graphic designers and marketers, this workshop led by Philip Sultana (Head of Design/Brand & UX/UI, PressEnter Group), will delve into the untapped potential of aligning business objectives with creative output. It will cover strategies to engage and convert new audiences, as well as methods for multi-brand operators to optimise efficiency. 

Other notable workshops include: 

• Building a VIP Program: Understanding the Fundamental Requirements to Succeed
• Harnessing HR Technology and Analytics for Strategic Excellence
• Malta as a Destination
• Empowering Change: Better World Casinos' Workshop on ESG

 A new addition to this year's CasinoBeats Summit, ‘Hackathons’ offer an educational experience focused on providing high-quality solutions through teamwork with industry peers. Leveraging industry case studies and speed training, the format provides an exclusive look into the inner workings of industry experts, empowering attendees with actionable insights to replicate their achievements. 

 The hackathon titled ‘Can ChatGPT Make Your SEO Work Easier?’ will explore the potential impact of artificial intelligence (AI) and other tools on SEO efforts. The panel will feature SEO experts Batuhan Sasi (Technical SEO manager, Medier) and Héctor Izurrategui (Technical SEO manager 888/William Hill), who will delve into the various ways ChatGPT and Google Sheets can streamline the SEO process, ensuring faster and easier outcomes.

Starting the second core day of the event is the session titled ‘Game Design Hackathon: Immerse Yourself in the Dynamic Fusion of Creativity and Technology’. Hosted by Jan Chircop (Head of Gaming Projects, Betsson), the hackathon invites game designers, developers and enthusiasts to collaborate in teams to bring a slot game concept to life and showcase their skills. Teams will present their finished game to a panel of industry experts who will provide feedback to help developers shape the next wave of slot game design. 

 Other Hackathons taking place across the summit include:

• Meet the regulators - Curaçao
• Fireside chat with UKGC

Delegates can also attend a series of women in gaming-focused workshops. These workshops will feature dedicated meditation sessions, yoga classes, leadership talks and a poker tournament, aiming to foster a sense of community while addressing crucial issues such as stress management and leadership empowerment.