EEGS Affiliate Conference welcomes gaming industry experts in Sofia for second consecutive year
2 minutos de lectura
(Sofia).- Representatives of affiliate businesses related to the gaming industry and operators from the industry discussed current trends in the sector during the one-of-a-kind Affiliate Conference in Sofia. The conference took place on November 21 at the Black & White Club, Palms Royale Sofia, and its main partners were the Bulgarian online operators Palms Bet and Alpha Win, as well as the international company Clever Advertising.
The affiliate conference was opened by Rossi McKee, member of the Board of Directors of the Association of the Gaming Industry in Bulgaria, chairperson of the Advisory Board of the Eastern European Gaming Summit and co-founder and chairperson of the Board of the Responsible Gaming Foundation.
“I am happy to see so many people at this second edition of the Affiliate Conference”, Ms McKee said in her welcome address to the participants. "Affiliate marketing is becoming a fundamental part of our work, and in 2024, much of the growth in the industry will be related to affiliate marketing efforts. This means that you are in the right place, and have headed in the right direction”, she added.
Leading operators and affiliates from the industry took part in the conference. Panelists in the discussions included André Machado, Head of Publishers Relations & Affiliation at Sportradar, who talked about the importance of marketing automation and dynamic advertising messages; Georgi Kanev, Head of Interactive Entertainment & Gaming at Kinstellar, who explained how intellectual property affects the affiliate marketing business; and Aleksandra Andrišaka, Editor-in-Chief at Slotsjudge, with a lecture on ethics in the affiliate sector.
The conference ended with an evening party of the participants at the Black & White Club. The affiliate event is part of the preliminary program of the Eastern European Gaming Industry Conference (EEGs) which will take place on 22-23 November at Inter Expo Center Sofia.
Categoría:Events
País: Bulgaria
Región: EMEA
Event
SiGMA Central Europe
03 de November 2025
Amusnet Showcases Multichannel Strength at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- At SiGMA Central Europe 2025, Amusnet reaffirmed its position as a leading multichannel supplier. Polina Nedyalkova, Director of Amusnet Italy, highlighted the company’s comprehensive portfolio spanning Online casino, Live casino, and Land-based solutions, while underlining Italy’s strategic importance for the group.
Tuesday 18 Nov 2025 / 12:00
Dual Brand Strategy: Amatic Classics and Wildcat Innovation Impress at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Riccardo Cavallaro, Amatic Online Project Manager, granted an interview to SoloAzar about the recent participation at SIGMA Central Europe. Amatic Online and Wildcat Gaming took center stage, showcasing a powerful mix of trusted classics and bold new releases. He described how both brands resonate strongly with operators and together deliver a complementary, future‑ready portfolio.
Monday 17 Nov 2025 / 12:00
SiGMA Central Europe Awards EGT Digital the Title of Fastest Growing Aggregator 2025
(Sofia).- EGT Digital has been awarded the “Fastest Growing Aggregator 2025” title at this year’s SiGMA Central Europe exhibition in Rome.
Monday 17 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.