EEGS Affiliate Conference welcomes gaming industry experts in Sofia for second consecutive year
⏱ 1 min read
(Sofia).- Representatives of affiliate businesses related to the gaming industry and operators from the industry discussed current trends in the sector during the one-of-a-kind Affiliate Conference in Sofia. The conference took place on November 21 at the Black & White Club, Palms Royale Sofia, and its main partners were the Bulgarian online operators Palms Bet and Alpha Win, as well as the international company Clever Advertising.
The affiliate conference was opened by Rossi McKee, member of the Board of Directors of the Association of the Gaming Industry in Bulgaria, chairperson of the Advisory Board of the Eastern European Gaming Summit and co-founder and chairperson of the Board of the Responsible Gaming Foundation.
“I am happy to see so many people at this second edition of the Affiliate Conference”, Ms McKee said in her welcome address to the participants. "Affiliate marketing is becoming a fundamental part of our work, and in 2024, much of the growth in the industry will be related to affiliate marketing efforts. This means that you are in the right place, and have headed in the right direction”, she added.
Leading operators and affiliates from the industry took part in the conference. Panelists in the discussions included André Machado, Head of Publishers Relations & Affiliation at Sportradar, who talked about the importance of marketing automation and dynamic advertising messages; Georgi Kanev, Head of Interactive Entertainment & Gaming at Kinstellar, who explained how intellectual property affects the affiliate marketing business; and Aleksandra Andrišaka, Editor-in-Chief at Slotsjudge, with a lecture on ethics in the affiliate sector.
The conference ended with an evening party of the participants at the Black & White Club. The affiliate event is part of the preliminary program of the Eastern European Gaming Industry Conference (EEGs) which will take place on 22-23 November at Inter Expo Center Sofia.
Categoría:Events
País: Bulgaria
Región: EMEA
Event
AffPapa Conference Madrid 2026
18 de May 2026
Evoplay Highlights Innovation and Global Growth at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- Zhanna Tarakanova, PR Team Lead at Evoplay, shares insights on the company’s sponsorship of AffPapa Conference Madrid 2026, key industry trends, and upcoming expansion plans.
Friday 05 Jun 2026 / 12:00
GSH Online Media CEO Reflects on AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, Viorel Stan, CEO of GSH Online Media, discussed the growing influence of AI across the affiliate sector, the evolution of sports betting acquisition strategies, and how the company is positioning itself for long-term growth through technology, product development, and new B2B solutions.
Thursday 04 Jun 2026 / 12:00
"Industry Referees for a Day" Boosts Networking at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, held May 18–20 in Spain, SoloAzar once again embraced interactive formats that brought together executives, operators, affiliates, and suppliers from the online gaming industry. This year, the media outlet introduced “Industry Referees for a Day”—a social media video series inspired by soccer and refereeing. Sector leaders were invited to use red, yellow, and green cards to highlight practices that either benefit or harm the iGaming ecosystem, while also sparking fresh networking opportunities among attendees.
Wednesday 03 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
