Explore Dan Taylor’s ‘Flutter Edge’ Formula: Exclusive SBC Summit Barcelona Keynote

With a remarkable career focused on building brands for Flutter Entertainment, Taylor will reflect on his journey, sharing his profound insights and forward-thinking vision with the event attendees.

During the keynote, Taylor will delve deep into the intricacies of the ‘Flutter Edge’, shedding light on how his division’s local brands gain a competitive advantage by harnessing the company's extensive resources, leading talent and global reach. Additionally, as Flutter continually expands its presence into new territories such as Italy, India and Brazil, Taylor will walk the audience through the exciting opportunities and challenges of establishing and growing brands in emerging markets.

Rasmus Sojmark, CEO & Founder of SBC, said: “We are thrilled to announce Dan Taylor as a keynote speaker for our biggest SBC Summit Barcelona yet. With a global pull of around 12.3 million gamblers between January and March alone, it is clear that Dan Taylor has managed to push Flutter into immeasurable heights.

“Dan’s exceptional grasp of global markets, combined with his unique insights into constructing influential global brands, has helped turn many of Flutter’s brands into household names. Undoubtedly, he represents a driving force of inspiration for businesses aiming to make a lasting impact. His strategies are trailblazing, and the industry should definitely listen very carefully to what he has to say.”

After obtaining his MA in Economics from Cambridge University, Taylor embarked on his professional journey in 2001, joining the consultancy firm OC&C. He dedicated eight years to the company before transitioning to DMG Media, where he served as Group Strategy Director for a period of three years. Taylor’s remarkable leadership qualities did not go unnoticed, and after his time at DMG, he was appointed CEO of Teletext Holidays.

In March 2015, Taylor was approached by former CEO of Paddy Power, Andy McCue, to assume the role of Managing Director of Retail, which he held for two years. Following a brief stint as Managing Director for the UK & Ireland, Taylor’s career trajectory in the industry soared even higher in 2018 when he was appointed CEO of Paddy Power Betfair Europe. In 2019, Taylor witnessed the company’s rebrand to Flutter Entertainment and the following year, he assumed the position of CEO of Flutter International in recognition of his strategic prowess.

During his tenure at Paddy Power Betfair, Taylor has devoted much time to reinvigorating the morale and culture of the company, regaining organisational and strategic clarity and establishing a stringent focus on cross-collaboration between brands. This unwavering commitment to collaboration is the driving force behind the strength of the Flutter Entertainment brand as it stands today. The ‘Flutter Edge’ strategic approach, which empowers the organisation to foster seamless synergy and enables the leveraging of its collective strengths to propel local brands towards attaining a regional competitive edge, will be the focus of Taylor’s keynote speech at SBC Summit Barcelona.

Flutter Entertainment boasts an impressive portfolio of esteemed global brands, solidifying its position as a powerhouse in the global sports betting and iGaming landscape, catering to a wide range of audiences and markets. The extensive roster of brands under its umbrella includes renowned names such as FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, Betfair, FOX Bet, Junglee Games and Adjarabet.

“I’m hugely proud of the progress we’ve made at Flutter International, which now stands at a growth inflection point after navigating several significant challenges in recent years. Powered by the ‘Flutter Edge’, we now have five renowned consumer brands operating across five continents, providing a best-in-class suite of products to millions of customers. I look forward to discussing this and more in Barcelona,” Taylor said.