‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona by Clarion Gaming
Friday 27 de June 2025 / 12:00
2 minutos de lectura
(London).- Delegates attending iGB L!VE 2025, the first edition to be held in London following its relocation from Amsterdam will receive a sneak preview of the new creative which has been produced in support of the January 2026 edition of ICE Barcelona.
The ‘Growing the Power of Play’ creative embraces gaming’s ecosystem and serves as a celebration of the role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction. The visual depicts an ICE Digital Garden of inspiration with the broader creative including subtle nods to key cultural icons including the Sagrada da Familia and the work of Salvador Dali.
Outlining the narrative Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which sets the tone for the next edition of what is recognised as the most influential and important b2b gaming technology expo in the world. Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections Growing the Power of Play encapsulates what the ICE experience is all about. The creative is both brave and different and has huge potential to be applied to experiential activations on-site.”
“It will underpin our global comms campaign as we focus on building on what was a hugely successful debut edition of ICE Barcelona.”
Categoría:Events
Tags: Clarion Gaming, iGB Live!, ICE Barcelona,
País: United Kingdom
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
R. Franco Strengthens Its Global Positioning Following a Strong Presence at ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- R. Franco Digital's participation at ICE Barcelona 2026 delivered a highly positive outcome for the company, which leveraged the event to consolidate its international presence, showcase its latest innovations for both land-based and online segments, and generate key business opportunities across Europe and Latin America.
Wednesday 11 Feb 2026 / 12:00
Slotegrator leverages ICE Barcelona 2026 to strengthen its rebranded positioning and expand global growth strategy
(Barcelona, SoloAzar Exclusive).- Slotegrator closed ICE Barcelona 2026 with strong commercial momentum and enhanced brand positioning, using the event to showcase its rebranded ecosystem of technology and consulting solutions while advancing negotiations with operators and partners across regulated and emerging markets.
Thursday 12 Feb 2026 / 12:00
GR8 Tech kicks off 2026 with record-breaking ICE Barcelona performance and strong demand for Crypto Turnkey
(Barcelona, SoloAzar Exclusive).- GR8 Tech reported a highly successful showing at ICE Barcelona 2026, marked by a significant increase in qualified business meetings, strong interest in its Crypto Turnkey solution, and industry recognition as Best Software Supplier of the Year, setting a confident tone for its global growth strategy in 2026.
Thursday 12 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.