First of all, How would you evaluate the attendance and interest of the public who visited your booth?

We always enjoy a positive mixture of pre-set meetings and productive walk up visitors to our stands; and BIS SiGMA Americas was no different. In fact, we saw consistently higher-than-expected footfall throughout the event.

This was due in part to the exciting fishing-shooting games, Fortune Zombie and Ocean King Jackpot, that we were promoting as part of our Experience Zone. Everyone, from leading industry operators to influencers, was keen to discover how these games work and what they bring to casino success through player engagement.

Attendees at this SiGMA clearly wanted deeper insights into what is driving and sustaining business development across the region. Discussions ranged from future-proofing existing verticals to scalability in new ones, with Brazil leading the charge and clearly knowing where it is going.

For us, this was especially good news: we have been building our reputation for creative and localised content that drives business success across LatAm through engagement and retention and this was the main interest in our presentations and discussions at BIS SiGMA.

Business strategy at Bis Sigma Americas

Did you manage to generate strategic contacts or close any business deals during the event?

We enjoyed many positive conversations and secured interesting introductions with potential partners. We already have projects in active follow-up as it’s our experience that efficient reactions to positive meetings maximise the value of the introductions, leading to successful conclusions.

SiGMA saw an impressive turn out of C-Suite delegates. Our business strategy is to actively partner with key local and national operators to enhance our localisation. 2025’s show delivered the additional benefit of multinational opportunities alongside significant country specific ones.

Furthermore, we were delighted with our productive discussions with local media and promotional channels for collaboration, further extending our visibility and opportunities across the region.

The Products showcased at Bis Sigma Americas

What products presented  the most discussed topics or features at your booth during the show?

Our gamification tool GiftCode; our fishing-shooting titles; and the hugely successfully Lucky Jaguar slot release.

GiftCode is a one-click feature to enable operators and streamers to distribute instant rewards across targeted segments. Seamless integration in both slots and fishing-shooting games means operators can specify and tailor the reward to suit their promotion or strategy. Players enter the GiftCode, with each code being redeemable once per player, making it super easy to measure. With 100% take-up, its effective simplicity is the key to its success.

Our fishing-shooting games such as Mega Fishing and Ocean Hunter are creating huge engagement with players across Brazil, seeing upwards of 1,000 DAUs for Ocean Hunter with 1,300 rounds played and increased wagers to €450 per session. Adding in our gamification tools has also enhanced performance and people want to talk about this engagement and what it means for their business success.

TaDa is also renowned for its slots and December ‘24 release Lucky Jaguar has knocked every KPI out of the park. Showcasing TaDa’s “Global Core Mechanics, Localised Content” strategy, this ensures adaptation to different market needs while maintaining player appeal.

Launched in LatAm, where Fortune Gems holds a record breaking top spot, Lucky Jaguar hit 33%+ of Fortune Gem’s DAU figures within one month. Retention increased by 50%+; session length by nearly 30% and increasing rounds played up 20% with figures still rising so, understandably, a lot of people wanted to discuss our portfolio with us.

The Latin American Market

Do you think BIS SiGMA 2025 helped strengthen the gaming industry in Latin America?

Definitely. BIS SiGMA announced that over 7,000 delegates were at the show this year, emphasising their gratification at the highly qualified public showing. We were also aware of the uplift in international brands this year, especially in comparison with previous attendances.

BiS SiGMA is strengthening the gaming industry in Latin America because it has successfully created a unique hub, bringing together key players from Brazil and surrounding markets, opening the region for business through sharing critical insights. This fostering of industry collaboration is a great opportunity for emerging brands and provides a valuable platform for exposure and growth.

To conclude, Do you plan to participate again next year? Why?

We absolutely plan to participate again next year. The Latin American market is one of our strategic priorities and BiS SiGMA offers a valuable opportunity to both connect further with ever more local operators and gain market insights. We look forward to bringing even more effectively localised content and branded experiences to future editions. 

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