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Events

ICE brought to life on MarsX™

Friday 31 de January 2020 / 11:45

2 minutos de lectura

(London).- Making its EMEA trade show debut on Stand S5-150, Aristocrat Technologies’ new MarsX™ cabinet is taking centre stage at ICE 2020 with a total of 19 different games on show in the ground-breaking dual screen form factor.

ICE brought to life on MarsX™

Spanning a range of premium licensed and core standalone concepts, the MarsX portfolio demonstrates a rapid expansion of new and exciting game content, following its early introduction to European gaming floors in December.


Vice-President, Sales & New Business Development – EMEA, Erik van den Berg said, “The first installations in Holland, Germany, France, Italy and Portugal are showing tremendous player response to the first five games released on MarsX and the breadth, quality and innovation of new games scheduled for release over the coming weeks has to be seen to be believed.”


In addition to the initial library of five games – Fu Dai Lian Lian Dragon & Panda, Mighty Cash Ultra Lion Charge & Phoenix Storm and Buffalo Gold Revolution – further MarsX highlights on the Aristocrat stand include a family of new Gold Stacks 88 Link games specifically designed for the MarsX Tower, incorporating a large videowall display reaching over three metres. There are also four new two-game families, all of which can be linked between themselves, including two J-Series jackpot chase themes: Ka-Ching Cash and 5 Coin Frenzy Jackpots; and two E-Series entertainment-style families: Cash Xtreme and Long Fei Feng Wu.


 


 

Categoría:Events

Tags: Aristocrat, ICE, ICE London, Clarion Gaming, slot,

País: United Kingdom

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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