ICE brought to life on MarsX™
⏱ 1 min read
(London).- Making its EMEA trade show debut on Stand S5-150, Aristocrat Technologies’ new MarsX™ cabinet is taking centre stage at ICE 2020 with a total of 19 different games on show in the ground-breaking dual screen form factor.
Spanning a range of premium licensed and core standalone concepts, the MarsX portfolio demonstrates a rapid expansion of new and exciting game content, following its early introduction to European gaming floors in December.
Vice-President, Sales & New Business Development – EMEA, Erik van den Berg said, “The first installations in Holland, Germany, France, Italy and Portugal are showing tremendous player response to the first five games released on MarsX and the breadth, quality and innovation of new games scheduled for release over the coming weeks has to be seen to be believed.”
In addition to the initial library of five games – Fu Dai Lian Lian™ Dragon™ & Panda™, Mighty Cash Ultra™ Lion Charge™ & Phoenix Storm™ and Buffalo Gold Revolution™ – further MarsX highlights on the Aristocrat stand include a family of new Gold Stacks 88™ Link games specifically designed for the MarsX Tower, incorporating a large videowall display reaching over three metres. There are also four new two-game families, all of which can be linked between themselves, including two J-Series jackpot chase themes: Ka-Ching Cash™ and 5 Coin Frenzy Jackpots™; and two E-Series entertainment-style families: Cash Xtreme™ and Long Fei Feng Wu™.
Categoría:Events
Tags: Aristocrat, ICE, ICE London, Clarion Gaming, slot,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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