ICE brought to life on MarsX™
2 minutos de lectura
(London).- Making its EMEA trade show debut on Stand S5-150, Aristocrat Technologies’ new MarsX™ cabinet is taking centre stage at ICE 2020 with a total of 19 different games on show in the ground-breaking dual screen form factor.
Spanning a range of premium licensed and core standalone concepts, the MarsX portfolio demonstrates a rapid expansion of new and exciting game content, following its early introduction to European gaming floors in December.
Vice-President, Sales & New Business Development – EMEA, Erik van den Berg said, “The first installations in Holland, Germany, France, Italy and Portugal are showing tremendous player response to the first five games released on MarsX and the breadth, quality and innovation of new games scheduled for release over the coming weeks has to be seen to be believed.”
In addition to the initial library of five games – Fu Dai Lian Lian™ Dragon™ & Panda™, Mighty Cash Ultra™ Lion Charge™ & Phoenix Storm™ and Buffalo Gold Revolution™ – further MarsX highlights on the Aristocrat stand include a family of new Gold Stacks 88™ Link games specifically designed for the MarsX Tower, incorporating a large videowall display reaching over three metres. There are also four new two-game families, all of which can be linked between themselves, including two J-Series jackpot chase themes: Ka-Ching Cash™ and 5 Coin Frenzy Jackpots™; and two E-Series entertainment-style families: Cash Xtreme™ and Long Fei Feng Wu™.
Categoría:Events
Tags: Aristocrat, ICE, ICE London, Clarion Gaming, slot,
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
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