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Events

ICE brought to life on MarsX™

Friday 31 de January 2020 / 11:45

2 minutos de lectura

(London).- Making its EMEA trade show debut on Stand S5-150, Aristocrat Technologies’ new MarsX™ cabinet is taking centre stage at ICE 2020 with a total of 19 different games on show in the ground-breaking dual screen form factor.

ICE brought to life on MarsX™

Spanning a range of premium licensed and core standalone concepts, the MarsX portfolio demonstrates a rapid expansion of new and exciting game content, following its early introduction to European gaming floors in December.


Vice-President, Sales & New Business Development – EMEA, Erik van den Berg said, “The first installations in Holland, Germany, France, Italy and Portugal are showing tremendous player response to the first five games released on MarsX and the breadth, quality and innovation of new games scheduled for release over the coming weeks has to be seen to be believed.”


In addition to the initial library of five games – Fu Dai Lian Lian Dragon & Panda, Mighty Cash Ultra Lion Charge & Phoenix Storm and Buffalo Gold Revolution – further MarsX highlights on the Aristocrat stand include a family of new Gold Stacks 88 Link games specifically designed for the MarsX Tower, incorporating a large videowall display reaching over three metres. There are also four new two-game families, all of which can be linked between themselves, including two J-Series jackpot chase themes: Ka-Ching Cash and 5 Coin Frenzy Jackpots; and two E-Series entertainment-style families: Cash Xtreme and Long Fei Feng Wu.


 


 

Categoría:Events

Tags: Aristocrat, ICE, ICE London, Clarion Gaming, slot,

País: United Kingdom

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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