iGB Affiliate and DeepCI enter exclusive affiliate data partnership

The exclusive free dashboard, updated monthly at iGBAffiliate.com, shows total casino and sports betting traffic and the highest positioned operator brands in every global market tracked by the platform, as well as the top affiliate sites in every regulated and grey territory.

DeepCI adds up all the traffic that each affiliate website receives from Google. This is extrapolated from keyword traffic data and an estimate of how much of that keyword's traffic they will receive based on Google click-through rates. Once the total traffic estimate for a page (for every relevant country) has been calculated, its brand ranking algorithm calculates how many clicks each brand will get from that affiliate page. This allows Deep Ci to calculate the monthly traffic a brand will receive from every page, every website in every country and to arrive at the top-ranking brand for each website.

Riaan de Jager, founder at DeepCI.com commented: "We are extremely excited about this partnership with iGB Affiliate and the market exposure that it will afford us. Our in-depth data on affiliate websites and competitive igaming brand intelligence are unique and we look forward to sharing our monthly market insights on the iGB Affiliate platform."

Stephen Carter, head of affiliate content for Clarion Gaming, added: "Deep Ci's impressive client roster built up in the short time since launch is testament to the depth and quality of the intelligence generated by its platform for operator programmes. So we are delighted to be the exclusive outlet for these business-critical monthly updates for the igaming affiliate sector."

"Riaan de Jager will also be drawing on DeepCI data for a Learn session on Day 1 of iGB Affiliate London to challenge some of the deeply entrenched misconceptions around affiliate marketing that are holding operator programmes back from reaching their potential. This is a learning opportunity that shouldn't be missed by any affiliate manager currently working in igaming."

About Deep Ci: DeepCI.com (Deep Competitive Intelligence) is a unique affiliate website intelligence platform that helps affiliate programmes make more money from existing affiliates and to automate routine tasks. Affiliate managers can focus on sales and relationships and leave the detailed site analytics, detection of deal violations and opportunity analysis to DeepCI. Contact us at DeepCI.com for a live snapshot of the data we have about your brands.