From the “AI In Action” panel exploring real-world applications in iGaming, to the high-stakes AIBC Startup Pitch supported by industry giants like AWS and CSB Group, today’s program highlights the future of gaming innovation. 

Today November 6th

08:00–19:00: Shuttle Service

10:00–18:00: Exhibition Day 3

10:30–16:00: Conference DAY 3
 

Panel – AI In Action: Practical use cases in iGaming beyond the hype

11.20 - 11.50 | Stage 4 – Fiera Roma

 AIBC STARTUP PITCH 

14.50 - 15.55 | Stage 4 – Fiera Roma

 -The interactive quiz “Hot Seat: Rapid-Fire AI Quiz” will follow at 13:55.

 IKIGAI Dealflow: Affiliate Meets Investor

12.00 - 16.00 | Fiera Roma, Level 1 – Hall SC2 Meeting Room – MR117

 -Check out the full congress agenda online, preview the schedule on the Match app, or grab a copy of the handy event guide.



What happened on November 5th?

SPRIBE booth counted with the presence of brand ambassadors Nina Drama and Diego Lopes. Samba shows, selfies, autographs, and a brief Aviator demo presented by Tedo.

Tech enthusiasts were invited to the Frontier Tech & Payment Expert Stage for an AI workshop and demo led by tech hunter Tony Ventura. The demo began at 12:20.

What happened on November 4th?

The President of the European Parliament, Hon. Roberta Metsola, opened the event with an inspiring keynote followed by remarks from Italy’s Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation.

Ronni Hartvig, Chief Commercial Officer of the Betsson Group, spoke on the Regulation Stage at 13:20 with his presentation “Global Power, Local Passion: The Evolution of the Betsson Brand for a Regulated World.”

SiGMA Pitch competition took place live from the People, Partners & Performance Stage at 15:05.

Hall of Game Central Europe 2025

Set against the impressive Cinecittà studios in Rome, the B2G SiGMA Central Europe Awards ceremony shined a spotlight on Italy’s most impactful voices.

Honouring industry voices

SiGMA Central Europe Hall of Game honourees

This year’s Hall of Game honourees represent a cross-section of Italy’s most influential voices, each shaping the gaming landscape in their own profound way.

Fabio Felici: publisher and editor of AGIMEG, has become one of the foremost authorities on Italy’s regulated gambling sector. Through in-depth reporting, investigations, and analysis, Felici has elevated the public conversation around gaming, often challenging policies that risk undermining legitimate operators. His commitment to responsible journalism has been instrumental in promoting a fairer, more transparent industry.

A Night of Recognition & Spotlight on Rome – SiGMA Central Europe 2025

·         It offered a glamorous yet meaningful evening, bringing together policymakers, regulators, and industry leaders at Cinecittà’s iconic sets. Guests enjoyed a festive atmosphere, highlighted by a charity auction supporting the SiGMA Foundation, turning celebration into global impact. Honorees were recognized not only for innovation but for their role in shaping responsible gaming through strong regulatory stewardship.

·         The Hall of Game emphasized that regulation empowers rather than restricts—protecting players, fostering innovation, and ensuring industry integrity. With elegant dining and cinematic entertainment, the event reaffirmed the SiGMA Awards as a cornerstone of the iGaming calendar, celebrating the values of trust, transparency, and progress.