Kostandina Zafirovska: “diversity should be the norm not a ONE-OFF occurrence”
⏱ 1 min read
(Malta).- BtoBet´s Chief Sales Officer, Kostandina Zafirovska, took center stage at the “Careers and Women in Gaming Workshop” that recently took place at the Sigma convention in Malta. Together with other female C-Level executives, the workshop discussed various aspects amongst which how iGaming companies promote and encourage successful women to further their career in the industry.
“I truly believe that BtoBet distinguishes itself in this matter,” comments Zafirovska. “As a company we have always had at our core a policy which makes treasure of the skills, potential, and talent of the person, irrespective of gender, nationality, religion, or sexual orientation. It is inconceivable that in an age characterised by quantum leaps in terms of technology, you still hear unfortunate stories stemming from discrimination.”
Zafirovska further added that at BtoBet diversity is not seen as a one-off initiative. “When you look at our organisational structure you tend to realise how diverse all the levels are. We truly take great pride and value each and every employee, and I consider this element as being one of the major contributing factors that drives our success.” She added that research constantly indicates that there is a compelling business case in promoting equality, with companies with more diverse boards significantly outperforming less equal competitors.
Besides the obvious moral case associated with disparity, Kostandina stated that she is a firm believer that diversity also holds the key for the iGaming sector’s struggle in seeking to address its skills shortage.
Categoría:Events
Tags: btobet, betting software, Sports Betting, Sports Gaming , Sportsbook , SIGMA,
País: Malta
Event
BiS SiGMA South America 2026
06 de April 2026
Altenar’s Diego Salas: Betting on Flexibility and Growth in Brazil’s $7.5B Market
(Sao Paulo, SoloAzar Exclusive).- At SiGMA South America 2026 in Brazil, SoloAzar sat down with Diego Salas, Altenar’s Head of Sales, to discuss the company’s vision for sports betting in Latin America. With Brazil’s regulated market already generating billions in GGR, Altenar is positioning itself as a strategic partner for operators seeking sustainable growth.
Wednesday 22 Apr 2026 / 12:00
Cibelae promotes the integration of the lottery sector at BiS SiGMA South America 2026
(São Paulo).- Cibelae consolidated its role as a key player in the gaming industry with a prominent participation in BiS SiGMA South America 2026. This event, recognized as the largest iGaming and betting gathering in Latin America, took place from April 6 to 9 at the Transamerica Expo Center in São Paulo.
Tuesday 21 Apr 2026 / 12:00
1xBet Builds Momentum in Brazil and Expands Across LatAm at BiS Sigma South America
(Sao Paulo, SoloAzar Exclusive).- Following the recent launch of its Brazilian license, 1xBet used BiS Sigma South America to strengthen its presence in the region and connect with key stakeholders across Latin America. Strategic Advisor Simon Westbury described the exhibition as highly engaging, highlighting both the opportunities generated on the show floor and the regulatory challenges that lie ahead for Brazil and the wider continent.
Tuesday 21 Apr 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.