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Events

NOVOMATIC Spain left its mark on ICE Barcelona 2025

Thursday 30 de January 2025 / 12:00

2 minutos de lectura

(Spain).- NOVOMATIC Spain carried out an impressive display of innovation during the most significant sector event of the year.

NOVOMATIC Spain left its mark on ICE Barcelona 2025

ICE took place from January 20 to 22 at Fira Barcelona Gran Vía, establishing itself as the strategic meeting point for professionals and companies in the gaming industry.

Over the course of these three days, NOVOMATIC Spain had a space dedicated to its main innovations for the hospitality and living industry within the NOVOMATIC AG Group stand.

A varied offer with innovative solutions

The Spanish subsidiary did not hesitate to take advantage of the opportunity to share a wide range of products under the umbrella of its own brands NOVOMATIC and GiGames, as well as solutions from APEX and the great novelty, BALLY WULFF.

Visitors showed special interest in the XTENSION LINKTM Volume 2 in its impressive Black Edition II cabinet with a 49-inch J-shaped screen, which is becoming the flagship model aimed at gaming rooms.

In the hospitality segment, Impera Cash Fusion can be highlighted, with its three game categories and sophisticated animations. This model provides a “Triple Selection, Triple Emotion”, being the Plus that was missing for bars as it is installed in the innovative Winner HD+ furniture.

Evolutions and premieres to come

Inside the stand, some of the upcoming releases shined, such as Diamond Link from the APEX brand or Rocket Rush. At the same time, it was possible to observe some evolutions of current products, such as Impera Link Fusion or Cash Connection Fusion Plus, which will be released soon.

NOVOMATIC's product offering in Spain is increasingly broader and proof of this is the incorporation of a new brand, BALLY WULFF. The German manufacturer's models also shone at ICE with new versions of Link Master for bar and lounge. Furthermore, the world premiere of Burning Link captured the attention of many visitors, representing another ingredient for a future full of opportunities.

The NOVOMATIC Spain team feels deeply grateful for the incredible reception from the public at ICE Barcelona 2025. As stated by Bernhard Teuchmann, Managing Director of the Product and Technology Division of NOVOMATIC Spain: “Our commitment to innovation was clear with the tremendous response from attendees. Every detail of the space was designed to surprise and, thanks to this, we consolidate our commitment to excellence.”

Categoría:Events

Tags: ICE Barcelona,

País: Spain

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry

(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.

Friday 06 Mar 2026 / 12:00

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

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