NOVOMATIC Spain left its mark on ICE Barcelona 2025

ICE took place from January 20 to 22 at Fira Barcelona Gran Vía, establishing itself as the strategic meeting point for professionals and companies in the gaming industry.

Over the course of these three days, NOVOMATIC Spain had a space dedicated to its main innovations for the hospitality and living industry within the NOVOMATIC AG Group stand.

A varied offer with innovative solutions

The Spanish subsidiary did not hesitate to take advantage of the opportunity to share a wide range of products under the umbrella of its own brands NOVOMATIC and GiGames, as well as solutions from APEX and the great novelty, BALLY WULFF.

Visitors showed special interest in the XTENSION LINKTM Volume 2 in its impressive Black Edition II cabinet with a 49-inch J-shaped screen, which is becoming the flagship model aimed at gaming rooms.

In the hospitality segment, Impera Cash Fusion can be highlighted, with its three game categories and sophisticated animations. This model provides a “Triple Selection, Triple Emotion”, being the Plus that was missing for bars as it is installed in the innovative Winner HD+ furniture.

Evolutions and premieres to come

Inside the stand, some of the upcoming releases shined, such as Diamond Link from the APEX brand or Rocket Rush. At the same time, it was possible to observe some evolutions of current products, such as Impera Link Fusion or Cash Connection Fusion Plus, which will be released soon.

NOVOMATIC's product offering in Spain is increasingly broader and proof of this is the incorporation of a new brand, BALLY WULFF. The German manufacturer's models also shone at ICE with new versions of Link Master for bar and lounge. Furthermore, the world premiere of Burning Link captured the attention of many visitors, representing another ingredient for a future full of opportunities.

The NOVOMATIC Spain team feels deeply grateful for the incredible reception from the public at ICE Barcelona 2025. As stated by Bernhard Teuchmann, Managing Director of the Product and Technology Division of NOVOMATIC Spain: “Our commitment to innovation was clear with the tremendous response from attendees. Every detail of the space was designed to surprise and, thanks to this, we consolidate our commitment to excellence.”