Novomatic wows Argentina with their innovative products at SAGSE Buenos Aires

What opportunities and/or difficulties offers Argentina for the online game developers?

Argentine Republic is a fairly new market for online casinos, and has attracted a lot of interest from international gaming and platform providers from the start, mainly due to the size, potential and tradition of the Argentine market. 

The local operators collaborate with international companies to operate the various licenses, mainly in the City of Buenos Aires, the Province of Buenos Aires and other jurisdictions such as San Luis and Misiones.

Online gambling activities have been steadily increasing, which shows the great acceptance by the public, as many casino operators also offer their online sites to their customers in the brick-and-mortar casinos. Offering new and varied games adapted to the local market will be the challenge for all game providers. 

As an additional infrastructural aspect, the installation of the 5G network in the Argentine Republic will further help the growth of online casinos.

After the end of SAGSE, what are the next steps of the firm in Argentina during this year, related to the business?

As always, we will continue serving the Argentine market by presenting our new games and cabinets. As you may have seen, the Candelas De Los Muertos games were a major launch at SAGSE, capturing the attention and acceptance of the operators as one of the most innovative products at the show.

We will be offering new and top-performing products and we’ll also continue with our promotions and presentations in the different casinos of the country. 

Argentina has an extensive territory, and NOVOMATIC together with its marketing team is present in all the casinos of the country promoting the new releases.

Can you do a balance of how is the firm already working with the operators in the region?

NOVOMATIC has offices throughout the region, from the north to the south of the continent, and we are committed to redoubling our efforts and providing the best service to our customers. For this reason, we are continually improving our service and products.

NOVOMATIC is convinced that the job does not end with the sale of a cabinet – the entire on-site process of the installation, setup and configuration of the games is vital to guaranteeing their success. Part of NOVOMATIC's success is based the fact that we accompany operators in the process, support them with new products, offer specific games for their markets and actively participate in the presentation of new games.

Our company continues to grow steadily in the country. NOVOMATIC was one of the first gaming companies in the region and that is why local players are highly familiar with our games and operators trust in NOVOMATIC and our products. 

We continue to implement new marketing campaigns, we have implemented ISO 9001 certified procedures for technical support, commercial processes and administration, and soon, we will be opening new offices and technical infrastructure to provide a new level of service excellence to our customers.

The new times imply new challenges both for casino operators and for us as providers, but our commitment is to continue innovating and to always have the best product offer for operators.  I think that is the right way to go to guarantee mutual success!