MEGA product and PAM system: Soft2Bet cutting-edge innovations

“At this year’s event, one of the standout innovations we showcased is the new addition to our MEGA product which can be used within any sportsbook or online casino.  Our proprietary product is redefining gamification, increasing player engagement, and providing a best-in-class customized content-led gaming experience,” Georgijevski said.

“Our MEGA product is delivering real impact and incredible value to the operators and partners we work with around the world. Our gamification technology platform has led to a 4x increase in screen time,” he added.

“Another innovation we’re extremely proud of is our PAM (Player Account Management) system. It’s currently operating across 12 jurisdictions and is built to meet some of the toughest regulatory requirements in the world.

What makes PAM unique is its flexibility—it’s designed for seamless integration and operation across diverse markets, offering operators a robust, compliant foundation to scale effectively,” he pointed.

He underlined that, together, these technologies reflect our commitment to both innovation and operational excellence. “Overall, we have been able to quickly align with our partners’ expectations for on-time delivery, and our custom, flexible real-time data reports provide them with 24/7 updates on their overall performance.”

Soft2Bet approach to AI, gamification and player protection

“AI is fundamentally reshaping the gaming landscape, and we’ve embraced it across our platform architecture—especially when it comes to player protection,” he commented.

“Our PAM system uses an advanced algorithms to monitor player behavior in real time detecting and flagging signs of problematic behavior, risky play patterns, and potential fraud. This proactive approach allows us to intervene early and help keep users safe, supporting both compliance and trust with regulators and players alike.

“Gamification, on the other hand, serves a dual purpose: it enhances entertainment value while encouraging more sustainable play. Rather than incentivizing more deposits, our gamification strategy focuses on maximizing enjoyment and value. Players are staying longer, playing smarter, and engaging more deeply with the platform—which is exactly the kind of balanced experience we aim to deliver,” he explained.


 

North America and Latam markets: Opportunity for growth

“SBC Summit Americas is one of the most important industry gatherings in the region, and for us, it plays a critical role in highlighting new products for our existing partners and identifying new partners, deepening relationships with regulators, and understanding the fast-evolving market dynamics.

With North America and LATAM markets undergoing rapid regulatory transformation, the opportunity for growth is massive—but so is the complexity, Georgijevski reflects.

“Unlike more mature markets in Europe, these regions are still shaping their regulatory frameworks and consumer behaviors. That’s why in-person conversations and on-the-ground insights from events like SBC are invaluable. They help us build more relevant solutions, align with emerging compliance standards, and ultimately move faster and smarter into new territories,” he adds.


 

Attendee expectations and evolving demands

“Attendees still come to SBC to see what’s new—but the bar for what qualifies as innovative has risen sharply,” he said, when asked about SBC Summit Americas. “In the past, you could turn heads with early-stage ideas or basic feature updates. Today, attendees expect real solutions, tangible impact, and forward-thinking use of emerging technologies. They want to see innovation that’s not just flashy, but functional—and ready for market.

“At Soft2Bet, we’ve responded by leaning into experiential innovation. Whether it’s our MEGA and gamified Bonus Claw experience, or the integration of AI across our PAM platform ecosystem, we focus on showcasing tech that delivers both novelty and utility. Our approach is to make every innovation meaningful—offering not just a vision of the future, but a working prototype of what’s next,” he concluded.