Rocio Moitino explains how Bis Sigma Americas helped consolidate Air Dice's presence in Brazil and Latin America

The Air Dice Booth at BIS SiGMA Americas

How would you evaluate the attendance and interest of the public that visited your stand?

Just like at the SBC Summit Rio, our Nordic cabin-themed booth—inspired by our latest releases—was once again a hit with the public. It attracted a lot of attention for its originality and aesthetics, both among customers and visitors. At this year's BIS SiGMA, we also had the opportunity to present more titles from our Nord Legends line , which will set the tone for our catalog throughout the year. We also showcased other recent releases that were very well received and praised for their quality and innovation. With each event, Air Dice consolidates its presence and gains recognition among the Latin American public, and especially the Brazilian one.

Did you manage to generate strategic contacts or close business deals during the event?

Yes, it was an intense three days of the fair, with many visits and enriching encounters with clients and industry partners. In addition to generating new leads and establishing strategic connections, we had the opportunity to strengthen ties with our current collaborators. These opportunities are invaluable for building relationships, better understanding market needs, and exploring new collaboration opportunities.

Bis SiGMA and the Brazilian gaming market

 How would you compare BIS SiGMA to other gaming industry shows you've participated in?

BIS SiGMA has firmly established itself as one of the most important events of the year for Brazil and the entire Latin American region. São Paulo, with its entrepreneurial atmosphere and business-oriented focus, offers a unique setting that makes the fair a dynamic and highly strategic environment for the industry. It's an atmosphere unmatched at any other event on the continent.

What do you think about the organization and logistics of the event?

The fair offers a spacious, comfortable, and well-organized space, where we always feel very welcome. Every detail is carefully attended to, from cleanliness to the overall organization of the event. I also had the opportunity to participate as a speaker on a panel, and I can say that the conferences were also very well organized: punctuality, respect for participants' time, and high-level discussions.

 Do you think BIS SiGMA 2025 helped strengthen the gaming industry in Latin America?

Without a doubt. BIS SiGMA has always been an event that fosters groundbreaking discussions, and even more so now, in this first year of official regulation of the Brazilian market. There were many valuable discussions and lessons learned, both for our team and the industry at large. At this edition, we even had two professionals from our product team attendees who came specifically to learn about the tastes and preferences of Brazilian gamers, which will be crucial for the development of new titles tailored to this audience.

Finally, do you plan to participate again next year? Why?

Definitely. It's an event you can't even think about missing. It's already established itself as the most important in Brazil and one of the most relevant of the year for the entire iGaming industry, especially for those with the Latin American market as a strategic focus. Participating is an essential opportunity to grow, learn, and connect with key players in the sector.

Relive BiS SiGMA Americas with SoloAzar's coverage on social media and our exclusive interviews.

Follow us on LinkedIn and Instagram to stay informed.